September 11, 2008
Big Stars From the Small Screen to Come Out for Pre-Emmy Bash to Support Motion Picture &Amp; Television Fund
While the biggest stars in television may spend the day before the Emmy Awards getting beautiful for the big event, the "Evening Before" they will help raise money for those less fortunate members of the entertainment industry at the annual "Evening Before" fundraiser to benefit the Motion Picture & Television Fund.
This year's event will be held on September 20 at Century Park in Century City, Calif. Sponsor packages can be purchased by calling 818-876-1936.
The executive host committee includes such top entertainment executives as Matthew Blank, George Bodenheimer, Sandra Dewey, Brian Graden, Robert Greenblatt, Ted Harbert, Marilyn & Jeffrey Katzenberg, Steve Koonin, Michael Lombardo, Stephen McPherson, Leslie Moonves, Bill Nelson, Dawn Ostroff, Kevin Reilly, Ron Semiao, Ben Silverman, Nancy Tellem, Van Toffler, Michael Wright and Jeff Zucker.
"The 'Evening Before' will bring together the television industry for a night dedicated to raising much-needed funds to help MPTF continue its mission of 'Taking Care of Our Own,'" said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of the MPTF Foundation Board. "We have the top guns from just about every television network on our executive host committee, and are so excited they all chose to support MPTF on the eve of TV's big day."
Presenting sponsors of the "Evening Before" are Target, PEOPLE and Sprint. In addition, event sponsor Variety will be providing celebrity chef Todd English, who recently opened the restaurant Beso with Eva Longoria.
One of the most decorated, respected and charismatic chefs in the world, Todd English has enjoyed a staggering number of accolades during his remarkable career. He has been recognized by several of the food industry's most prestigious publications, established one of the best-known restaurant brands in the nation (Olives), published three critically acclaimed cookbooks and was named one of People Magazine's "50 Most Beautiful People."
"This year's 'Evening Before' promises to be the biggest television industry event to date in MPTF history," said Ken Scherer, president and CEO of the Motion Picture & Television Fund Foundation. "This event has helped raise awareness among all those in television community that MPTF is there to help those in need as was witnessed this year during the WGA work stoppage."
This will be the second annual "Evening Before," which was designed after the highly successful "Night Before," held annually on the night before the Academy Awards(R), which has raised more than $31 million for the Motion Picture & Television Fund during the past six years.
Target will showcase renowned home designer John Derian at its cabana, where guests will be invited to select their favorite serving tray and coasters from one of three charming patterns in his handmade decoupage collection. Additionally, guests will receive a candle, stationery set and pen, and reusable bag from the John Derian(TM) for Target(R) collection. Target has partnered with Derian to highlight his nature-inspired, handmade decoupage wares in an exclusive collection of stationery and home decor at a great value. The assortment is available at Target stores, with select items also available on Target.com.
PEOPLE, the world's most popular magazine, will invite guests to play a customized PEOPLE Celebrity Trivia game. People.com correspondent Michelle Beadle will host the digital game, which will be played on a giant plasma screen. All guests who play will receive a subscription to PEOPLE StyleWatch magazine, and will be entered to win a Flip video camera, Nintendo Wii or Wii Fit. This is the second consecutive year PEOPLE has taken part in the Evening Before.
Sprint's booth will showcase LG Lotus(TM), a new phone available this fall that introduces couture design to wireless technology. Exclusive to Sprint, this stylish device makes a fashion statement as a flip phone with a unique square shape, full QWERTY keyboard and two stand-out color options -- textured purple and satin black. LG Lotus is one of the first Sprint devices to offer One Click, a highly-customizable user interface that makes texting, Web access, email, Sprint Navigation, Sprint TV(SM) , Sprint Music Store(SM) and other features easy to access. Sprint and LG partnered with "Project Runway" winner and "Ugly Betty" guest star Christian Siriano to design a custom scarf to hold this fall's must-have wireless phone in style.
Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group -- Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com -- are all owned by Reed Business Information (RBI), the largest business publisher in the U.S.
The non-profit Motion Picture & Television Fund, headquartered in Woodland Hills, Calif., was founded in 1921 to provide "relief" for those in the film industry who had fallen on hard times. Today, 87 years later, MPTF is a major service provider supporting the health and well being of the entertainment community. Healthcare, childcare, retirement living and social/charitable services are offered with compassion and respect for the dignity of the whole person. Care is offered through the MPTF 250-bed hospital, six outpatient health centers, charitable financial assistance and community outreach programs, a full-scale retirement community and a children's day care center. More information is available at www.mptvfund.org.
Contact: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact
SOURCE: Motion Picture & Television Fund