Mobile TV Remains Niche Market – in the Long Term Mobile TV Shall Be Mainly to Kill Time and Will Not Become a Mass Market Product

Research and Markets (http://www.researchandmarkets.com/research/c8d3e5/mobile_tv_remains) has announced the addition of the “Mobile TV Remains Niche Market” report to their offering.

T-Mobile Netherlands is now also offering mobile TV services, following rival KPN which started its mobile TV service in June. The difference between the two newly introduced mobile TV offers is that T-Mobile, like Vodafone, uses its UMTS/HSDPA network and KPN launched a new DVB-H network especially for TV signals. Dutch operators are trying to reach customers and in a broader perspective, in Europe several initiatives have been started. The big sporting events, the European football championships and the Olympic Games, have been very suitable for mobile TV launches and many new customers have tested the services. Easy-to-use trials offer mobile TV with a standard handset without requiring any additional costs for a specific DVB-H phone. Besides the handset limitation customers are probably more interested in Video-On-Demand instead of watching broadcast channels. No matter how, in the long term mobile TV shall be mainly to kill time and will not become a mass market product

Companies Mentioned:

– 3

– KPN

– ONE

– T-Mobile

– T-Mobile Netherlands

– Vodafone

For more information visit http://www.researchandmarkets.com/research/c8d3e5/mobile_tv_remains