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Last updated on April 16, 2014 at 17:30 EDT

Boru Vodka Announces “Defend the Bar Band” Semifinalists

September 12, 2008

Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the Top 15 semifinalists in its second annual Boru Vodka “Defend the Bar Band” contest. Over 800 bands representing 47 states and a wide variety of musical styles entered this year’s competition–Boru’s bid to find the most authentic, direct and passionate bar band in the country. The fifteen shortlisted bands will be featured on the dedicated Boru Vodka “Defend the Bar Band” website (www.borubarband.com) as they compete for the opportunity to win a professionally produced, shot and edited live performance video as well as $10,000 of new musical equipment.

The semifinal round of the “Defend the Bar Band” program launches September 15, and the competition is about to get fierce as the fate of the fifteen bands will now be determined by fans and music lovers. Boru Vodka encourages music fans to visit www.borubarband.com, listen to the artists, download the music of the Top 15 for free and cast their vote. By voting, fans are automatically entered into the “Defend the Fan” sweepstakes with a chance to win a grand prize of $5,000. Real time, on-line voting results will keep the action alive for both bands and fans.

The four bands receiving the greatest number of votes in the semifinal round will move on to the final round in the competition. A combination of consumer voting and industry panel judges will determine which finalist will become Boru’s ultimate bar band for 2008. The winning band and the winner of the “Defend the Fan” sweepstakes will be announced in early November.

“The authentic, no-nonsense Boru Vodka brand has a natural affinity with the indie music community, and last year’s contest made a significant mark in that community, a real footprint,” said Roseann Sessa, Vice President Marketing & Public Relations for Castle Brands. “That momentum, coupled with an additional boost offered by our partners has produced outstanding results for this year’s contest–a larger footprint and a richer brand experience for a greater number of participants. The talent represented by these artists is just extraordinary. I am certain that many of these musicians will become top-selling artists in the future, and I wish them the best of luck in the contest.”

 The 15 semifinalist bands are: Claudette Miller & the Tenry Johns Band    Chicago, IL EkoTren                                    Fort Myers, FL Faktion                                    Denton, TX Gina Cutillo                               Coram, NY Jonny the Saint & the Velvet Hand          Hurst, TX Kevin Behan                                Secaucus, NJ Liz Williams                               Dallas, TX Luck Brothers                              Philadelphia, PA Smoke E. Digglera                          Louisville, KY Strike the Sun                             Kilgore, TX Styrofoam Junkies                          West Hempstead, NY Telling on Trixie                          New York, NY The Love Blisters                          Phoenix, AZ The Second Advance                         Danbury, CT Whirl                                      Hackensack, NJ 

More about Boru Vodka

Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. www.boru.com

More about the “Defend the Bar Band” Program

The Boru Vodka “Defend the Bar Band” campaign is a multi-tiered program designed to build brand awareness. The program was developed to find and reward the ultimate bar band. Now in its second year, the virtual battle of the bands targets Boru’s core audience, the socially active 21 – 30 year old music fans. In addition to the viral marketing component, the program is supported with on line advertising, local print advertising and on-premise promotions. Partners in the program are Digital Cafe Tour (www.digitalcafetour.com) and ReverbNation (www.reverbnation.com) .

More about Castle Brands Inc.

Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands’ portfolio includes Boru(R) Vodka, Gosling’s Rum(R), Sea Wynde(R) Rum, Knappogue Castle Whiskey(R), Clontarf(R) Irish Whiskey, Jefferson’s(TM) and Jefferson’s Reserve(R) Bourbon, Sam Houston(R) Bourbon, Tierras Tequila, Celtic Crossing(R) Liqueur, Pallini(R) Limoncello(TM), Raspicello(TM) and Peachcello(TM) and Brady’s(R) Irish Cream. www.castlebrandsinc.com (ROX-G)

Forward Looking Statements

This press release includes statements of our expectations, intentions, plans and beliefs that constitute “forward looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as “may,”"will,”"should,”"expects,”"intends,”"plans,”"anticipates,”"believes,”"thinks,”"estimates,”"seeks,”"expects,”"predicts,”"could,”"projects,”"potential” and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption “Risk Factors” in Castle Brands’ Annual Report on Form 10-K for the year ended March 31, 2008 filed with the Securities and Exchange Commission.

When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

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