September 15, 2008
Cartoon Network Launches Hot Squeezes With Chyron and Pro-Bel
Chyron (NASDAQ: CHYR) has today announced that the Cartoon Network, owned by Turner Broadcasting System Inc., (TBS, Inc) has launched Channel Box, an HD/SD-switchable channel branding and automated promo system, on Cartoon Network.
The network is using the system to automate the process of airing show credits in the lower third to allow for overlapping promos in the upper third. The system effectively adds an additional 30 seconds of air time for network marketing and saves up to 30 minutes of production time in an edit suite per credit squeeze.
By integrating Chyron's Channel Box with Pro-Bel's Media Ball(TM), a technology that forms the heart of the company's Morpheus automation system that Turner Broadcasting System Inc. uses, the Cartoon Network can automatically air any combination of credits, promos and starting segments, in real-time without user intervention. This significantly reduces the costs for broadcasters. Pro-Bel's Media Ball allows complex sequences of events to be packaged together, instantly providing simple presentation for the operator and easy manipulation within the Cartoon Network schedule. The tight integration required between Channel Box and Morpheus makes this a revolutionary collaboration.
"Morpheus triggers Channel Box to create the squeeze allowing any number of promo combinations without user intervention. The industry is always looking for ways to work faster, easier and closer to air, while reducing costs and this technology integration provides a unique solution," commented Kevin Prince, Chyron's Chief Operating Officer. "Chyron and Pro-Bel's product managers worked very closely with the Cartoon Network to ensure a tight knit integration and the result is a highly innovative technology that further enhances the automation process and increases ROI."
Chyron continues to define and dominate the world of broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Online, Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR).
Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer. With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality. www.pro-bel.com