EMI Music and Neolane Go Gold With a Gartner & 1to1 Customer Excellence Award
EMI Music, one of the world’s leading music companies, and Neolane, Inc., the software company for new-generation marketing, today announced they have been awarded a first annual Gartner & 1to1 Customer Award for efforts in marketing optimization. The award was presented at the annual Gartner CRM Summit in Washington, D.C.
The Gartner & 1to1 Media Customer Awards honor companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences. As a winner in the marketing optimization category, EMI Music demonstrated excellence in the use of CRM marketing automation technology to support and enhance its customer strategy and marketing capabilities, achieving impressive results. EMI Music was also one of three finalists for the event’s User’s Choice Award based on its exemplary customer relationship strategy and unrivaled level of excellence in delivering the customer experience.
EMI’s New Tune Wins New Fans: Establishing One-to-One Relationships with Millions of Music Lovers via Mail, Email and Mobile
“Our digital business transformation requires a fresh approach that forges direct relationships with consumers. Our goal is to have better knowledge and understanding on how to market music to fans in a more granular and personalized manner,” said Morvan Boury, vice-president, strategy and development, EMI Music. “We want to foster a seamless relationship between music lovers and artists that works across multiple channels, including direct mail, email and mobile, customizing outreach according to customers’ preferences, taste and habits.”
“EMI Music’s achievements using Neolane’s enterprise marketing platform are a testament to its role as a historical innovator and the value of highly-coordinated, personalized marketing efforts that leverage multiple communications channels, such as email, direct mail and mobile,” said Stephan Dietrich, president, Neolane, Inc. “We are excited for EMI to receive recognition for its marketing optimization and personalization efforts from esteemed organizations such as Gartner and 1to1 Media as well as enterprise marketers who recognize an effective cross-channel direct marketing program when they see one.”
Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 140 of the world’s most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit www.neolane.com.
EMI Music is the recorded music division of EMI Group Limited, one of the world’s leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, Gorillaz, Hot Chip, Norah Jones, The Kooks, Korn, Kylie Minogue, Katy Perry, Pink Floyd, Sir Simon Rattle, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including, music discovery services such as Last.fm, iMeem and Spiralfrog, legal peer-to-peer services such as GNAB and a deal to offer advertising-supported videos on mobile phones through Rhythm NewMedia. For further information on EMI, please visit: www.emigroup.com.