September 15, 2008
CaribeVision Broadcasting Network Launches Campaign With Advertising and Marketing Leader McCann Worldgroup
MIAMI, Sept. 15 /PRNewswire/ -- CaribeVision Broadcasting Network today announced a strategic alliance with McCann Worldgroup to launch a multi-faceted marketing campaign to promote CaribeVision's brand and programming to U.S. consumers in the key east coast markets of Miami and New York.
CaribeVision Broadcasting Network's rapid growth has caught the attention of large communications firms like McCann Worldgroup, one of the world's largest advertising and marketing firms, with which CV has recently signed an agreement to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico. This marketing investment will position CV strongly within the U.S. Hispanic market.
After launching a regional marketing campaign, CaribeVision Broadcasting Network will target its messages directly to the consumer. This campaign will emphasize our programming, which holds a leadership role throughout the region because of its different formats that range from comedy to news coverage. The firm has joined with McCann Worldgroup to develop a complete marketing plan. This plan is centered on the benefits of its product as it relates to television, given its excellent programming that receives international recognition.
"After months of on-air operations during which we were fine tuning details in order to optimize distribution, programming and content, we are now ready to announce our organization, programming and brand to achieve the levels of audience we are seeking," said Emilio Braun Burillo, Chief Media Officer of CaribeVision.
At this time, the firm is implementing the first phase of its campaign. This involves a substantial investment in advertising on television, print media, radio, billboards and outdoor signage, as well a sample of our advertising on the screen of CV in Miami, New York and Puerto Rico. In print media, full page ads will appear in the most important nationally distributed magazines. Billboards and a building mesh complete the firm's outdoor advertising strategy.
"We are very proud to be part of the CaribeVision team and to work together to position them as leaders in entertainment, offering the best of the Latin world," said Carlos Thompson, General Manager of McCann Worldgroup Puerto Rico.
As the campaign transitions into its second phase there will be a shift in the media distribution in order to launch a complete public relations campaign and community programs. Slated to begin in the next months, these programs aim to emphasize the benefits you may enjoy with our programming using interactive activities.
CaribeVision Broadcasting Network, the Hispanic television channel that reaches over seven million households throughout the United States, continues to strengthen its programming strategy for the U.S. market and takes a leadership role with its expansion plan that will set standards in the U.S. Hispanic market. In the near future, the network expects to enter into other similar agreements that will provide for the company's growth as it positions itself at the top of the U.S. television scene.
About CaribeVision Television Network
CaribeVision Television Network, which reaches more than 7 million households, is owned by Pegaso TV (owned by the Burillo Azcarraga family, TeleCinco and Quantek) and Barba Television. CaribeVision is the only 24/7 television network serving the entertainment, news, sports and information needs of both Hispanic and general audience viewers who have an interest in the culture and lifestyle of the Caribbean. Carried by the nation's top MSOs, including Time Warner Cable and Comcast, the fully advertising-supported network currently serves the markets of New York (WPXO-TV), Miami (WFUN-TV) and Puerto Rico. In Puerto Rico, CaribeVision is available via WJPX Channel 24 (San Juan), WIRS Channel 42 (Jayuya), WKPV Channel 20 (Ponce), WJWN-TV Channel 38 (Aguada), Choice Cable - Cannel 21, Liberty Cable - Channel 24, One Link - Channel 24. The four full power stations provide 100 percent coverage of the island. In addition to airing first-run, originally produced series and specials that directly reflect the beauty, rhythm, and passion of the tropics, CaribeVision also airs some of Spain's most popular programming and news shows from Italy (as a result of its partnerships with TeleCinco). For more information about CaribeVision, please visit: http://www.caribevision.com/
About McCann Worldgroup
McCann Erickson Worldgroup is a part of The Interpublic Group. McCann Worldgroup is made up of multi-disciplinary agencies and includes MWORKS in Promotions, Universal McCann in Media, Weber Shandwick in Public Relations, MRM in Digital and McCann Erickson among others. McCann Erickson is the largest advertising agency with the greatest experience worldwide. The firm has offices in 110 countries and almost eight decades of multi-national experience. McCann Erickson manages more global business than any other advertising agency and is recognized by many as the standard for global advertising.
Vladimir Gomez Public Relations CaribeVision Television Network WFUN-TV Canal 48 WPXO-TV Canal 34 WJPX-TV Canal 24 1520 N.W. 79th Ave. Miami FL, 33126 [email protected] Cell: (305) 397-9259 Off: (786) 364-4824
CaribeVision Broadcasting Network
CONTACT: Vladimir Gomez, Public Relations of CaribeVision TelevisionNetwork, +1-786-364-4824, +1-305-397-9259, [email protected]
Web site: http://www.caribevision.com/