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Arthur Murray International Steps Onto the Dance Floor With New Partner Core Rhythms(R)

September 18, 2008

CORAL GABLES, Fla., Sept. 18 /PRNewswire/ — Arthur Murray International(R) announces a partnership with Core Rhythms(R), a revolutionary dance/exercise program created by world champion Latin ballroom dancers Julia Powers and Jaana Kunitz that infuses sexy Latin ballroom dance movements in a full body workout that tones and tightens the core.

“This is the first time in its entire history that Arthur Murray International has expanded our studio offerings and that speaks volumes about the quality and caliber of the Core Rhythms program,” said Thomas D. Murdock, Vice President, Marketing & Promotions for Arthur Murray International. “Franchisees are getting ready to roll out this exciting new exercise program in Arthur Murray Dance Studios across the country, with certified Core Rhythms Instructors.”

Core Rhythms co-creators Julia Powers and Jaana Kunitz are well known for their performances and skills in competitive ballroom dance, television and film. Jaana’s appearances include PBS, NBC, ESPN and the hit movie “Dance with Me” starring Vanessa Williams. Highlights of her many championship titles include 10 times International Latin Championship, North American Latin Showdance Champion and 4th in the World Latin Showdance Championships. Jaana is also an ACE certified Fitness instructor.

Julia, along with her husband Robert, are 12 times undefeated US & Arthur Murray Rhythm Champions as well as three times World Mambo Champions. She has won more US titles than any other person in the history of American ballroom dancing. Through various fitness programs including Ballet, Yoga and Pilates she has developed a strong knowledge of core strength conditioning.

Together, Powers and Kunitz put together the first program to utilize ballroom dance methodology and fuse it with a high energy, full body workout. Movements inspired from the Paso Doble tighten up buns, Samba moves work the stomach for flatter abs, and movements from the Merengue slim down the waist.

As America’s second oldest franchise organization, Arthur Murray International, Inc. is known around the world as a prominent entertainment company with franchises located throughout the United States, Canada, Puerto Rico, Europe, the Middle-East, Japan, Africa and Australia. For more information, visit http://www.arthurmurray.com/.

Arthur Murray International

CONTACT: Shari Peyser, +1-631-595-7150, shariPR@optonline.net; ThomasMurdock, +1-305-445-9645, thomasmurdock@arthurmurray.com

Web site: http://www.arthurmurray.com/




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