September 22, 2008

Video: Ashton Kutcher Appears As the Man With the ‘Magic Touch’ and Packs His Essentials in New TV Spots for Nikon

NEW YORK, Sept. 22 /PRNewswire/ -- Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

To view the Multimedia News Release, go to:

The commercial for the COOLPIX S60 digital camera, entitled "Magic Touch," features Ashton as the hit of a Hollywood party with his S60 as he charismatically makes his way around taking pictures. Using the new S60 innovative touch screen on the back of the camera, Ashton effortlessly scrolls through and zooms in and out on pictures with the touch of his finger. Kutcher even personalizes one picture using his "magic touch" finger as he writes on the screen, "Love Ashton."

In the spot for the D90 D-SLR camera entitled "Packing," Ashton is preparing for a two week trip to Paris. Captivated by his D90 and the stunning still images and HD movie clips it creates, all he packs is his D90, lenses, speedlights, passport and tickets. Reminded by his assistant that he may need to pack more for his trip Ashton then packs one more essential item.

"We are very excited to work with Ashton again as he brings a fun and stylish dynamic to the Nikon brand," says Lisa Baxt, senior communications manager for Nikon Inc. "The new advertisements truly showcase stunning style and technological innovations, such as the COOLPIX S60's, advanced touch screen and the D90, which is the worlds first D-SLR with HD Movie."

In addition to the commercials, Nikon will also be launching an update to "," a fun and interactive web site where consumers can upload their pictures to Ashton's camera and send them to friends and family. The print campaign for the S60 will feature Kutcher highlighting the camera's one-of-a-kind touch screen for innovative navigation, flipping through pictures and writing and drawing on pictures. The D90 campaign features Ashton blissfully un-boxing and exploring the camera, it lenses and flashes for the first time.

About Nikon Inc.

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


Nikon Inc.

CONTACT: Joey-lyn Addesa of MWW Group, +1-201-507-9500, [email protected],for Nikon Inc.

Web site: