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Avid Customers Demonstrate Creative Excellence at 60th Annual Emmy Awards

September 22, 2008

Avid Technology, Inc. (NASDAQ: AVID), today announced that all of the Emmy Award winners across 31 Outstanding Picture Editing, Outstanding Sound Editing/Mixing, and Outstanding Program categories at the 60th Annual Emmy(R) Awards used at least one system from Avid(R) — or its Digidesign(R), Softimage(R), Sibelius(R) and M-Audio(R) brands — to create this year’s top television programming. A majority of these programs employed workflows consisting of multiple systems from the various Avid brands. In total, more than 140 nominees in 38 categories used Avid brand systems. From first-time nominees and winners such as “Pushing Daisies,”"Damages” or “Flight of the Conchords,” to repeat honorees such as “30 Rock,”"Lost” or “South Park,” editing, audio and animation professionals continue to choose systems from the Avid family to achieve creative excellence.

“Once again, our customers continue to push the envelope and demonstrate the highest level of creativity that television has to offer,” said Gary Greenfield, CEO of Avid. “We congratulate these talented professionals on their continued success at this year’s Emmy Awards. The Avid family is thrilled to have supported them in the realization of their dreams.”

In recent years, it has become increasingly common for television production teams to use a range of Avid film, video, audio, animation, and broadcast solutions to meet their needs. For example, the team behind the hit TV series “Lost,” which received a 2008 Emmy Award for “Outstanding Sound Mixing for a Comedy or Drama Series (One-Hour)” and was nominated in several other categories, used Avid systems for editing, finishing and shared storage, and Digidesign Pro Tools(R) systems and M-Audio recorders and headphones to capture, mix and deliver the production’s highly realistic soundscapes.

To read profiles of 2008 nominees and winners — and quotes from the creative minds behind programs such as “Lost,”"Pushing Daisies,”"Deadliest Catch,”"Flight of the Conchords,”"The Simpsons,”"South Park,”"John Adams” and “American Idol” — please visit http://www.avid.com/emmys.asp?cmpid=emmy08pr_02

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals — as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company’s Oscar, Grammy(R) and Emmy award-winning products and services, visit www.avid.com.

Copyright 2008 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar and Academy Awards are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

 Contact: Lisa Pistacchio lisa_pistacchio@avid.com 650-731-6823  

SOURCE: Avid Technology, Inc.




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