Endeca to Increase Investments in Its Media and Publishing Business

Endeca Technologies, a search and information access software company, has announced a plan to accelerate investments in the company’s media and publishing business.

According to the company, these investments build upon Endeca’s successful online media, classifieds and directories solutions, while introducing new enterprise offerings to help manage and reuse digital assets.

The initial solutions, tools and new capabilities, set to debut in the next three to six months, are designed to help business-to-business and business-to-consumer publishers, media companies and creative agencies monetize assets, create new revenue streams, extract new value from existing assets, and rapidly adapt to new models and shifting user expectations, said Endeca.

Steve Papa, CEO of Endeca, said: “Media and publishing represents one of Endeca’s largest and fastest growing areas of focus. Web and mobile platforms, once seen as a required complement to traditional print and broadcast mediums, have rapidly become the primary area for new product creation and revenue growth. We’re working closely with our most innovative clients and partners to develop next-generation offerings that deliver a differentiated cross-medium experience, simplify the re-use of content across media platforms, and create new opportunities to monetize text, audio and video assets.”