September 29, 2008
BLITZ Helps Lincoln’s Customers “Reach Higher”
Today BLITZ, a leading interactive marketing agency, announced the launch of the online experience for Lincoln's newest luxury sedan, the 2009 Lincoln MKS. Lincoln worked with Wunderman - Team Detroit, to create a digitally-minded market introduction strategy to launch the MKS, centered on the new Lincoln brand featuring the first TV spot titled, "Effects - Starships Don't Need Keys" that debuted in July. BLITZ delivered the interactive experience that focuses on the technological advancements and value, designed to appeal to a younger audience of luxury car buyers. With changing consumer opinions, BLITZ was challenged to create a compelling automotive experience online, with an increasingly demanding and segmented marketplace.
"BLITZ was immediately able to understand the key elements of the MKS and its position in the market, and translate that into a way that would resonate with potential customers," said Ken Tadeo, Digital Creative Director, N.A. Wunderman - Team Detroit, Ford, Lincoln and Mercury's digital and direct agency of record. "BLITZ knows how to connect with audiences - even amid difficult environments - and has provided a critical component that will enhance our campaign to introduce Lincoln's new brand position and newest luxury vehicle."The rich multimedia experience, created in a futuristic black and white color scheme, features a visually stunning introduction, originally composed music, and a 3D video menu on the home page. Visitors to the site are immediately drawn into many of the advanced technology features of the car, through a combination of interactive and video elements that are easy to navigate. Also prominently displayed are the fine materials, precision cuts and seamless interior design that have created an exquisite driving experience.
"Wunderman gave us the opportunity to bring Lincoln's flagship vehicle to the public, and to generate consumer awareness and ultimately trust in this challenging environment," said Ivan Todorov, CEO, BLITZ. "We take pride in continuing our relationship with Wunderman to enhance every user's experience through the most unique, engaging and appealing online elements."
BLITZ initially created a reveal and announcement site for Wunderman that featured rich warm tones and a 360 degree view of both the interior and exterior of the car. The reveal site won a FWA award, and also received recognition as a finalist from the 2008 New York Festival. The new product launch site can be viewed at http://www.lincoln.com/reachhigher.
BLITZ is an interactive marketing agency that brings brands to life by developing immersive, entertaining and imaginative experiences. BLITZ constantly invents new ways to excite, inform and entertain customers through brand destinations that make audiences want to learn more, go deeper, "play" longer and participate in an active digital two-way conversation. BLITZ has developed revolutionary consumer experiences and campaigns for some of the world's most exciting brands including Microsoft, GE, Adobe, Disney and NBC Universal. BLITZ is available online at www.BlitzAgency.com.
Wunderman creates impactful conversations between our clients and their customers. For 50 years, listening has been at the core of every campaign and vital to success. We believe strong, lifelong, profitable customer conversations result from getting the right people talking, in the right way, at the right time. We constantly look for deep customer insights and new and better ways to create these conversations. Our global network spans more than 15 companies and 130+ offices in 55 countries. We have an enviable roster of blue chip clients and expertise across every channel and discipline. Last year, Advertising Age ranked Wunderman the #1 marketing services network in the world. In the U.S. and around the world, Wunderman consistently ranks in the Top 10 Direct and Digital agency lists. The Cannes Lions International Advertising Festival recognized our work with the Direct Grand Prix two years in a row, and Forrester Research acknowledges the depth of our capabilities. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY).