October 1, 2008

Break Media Adds ScreenJunkies to Its Network of Websites for Men

Break Media, the Internet's leading entertainment community for men, today announced the launch of a new online property, ScreenJunkies, adding to its expansive network of media properties that operate and syndicate content to young men. With breaking news, previews, reviews, and recaps, ScreenJunkies aims to be the go-to source of amusing and authoritative advice on what TV shows and movies men should watch and which ones they should avoid at all costs.

ScreenJunkies was designed to filter through the glut of entertainment choices and highlight the shows and movies worthy of guys' precious free time. The Website also offers men an online community with a user-generated rating system that allows readers to share criticism or praise content with fellow ScreenJunkies.

"In 2008, we leveraged our deep understanding of what young men want and enjoy to start six new properties that already reach over 10 million unique viewers per month," said Keith Richman, chief executive officer of Break Media. "The launch of ScreenJunkies is yet another example of how Break Media is able to distribute premium content to millions of men, while simultaneously opening a new channel for advertisers to reach niche moviegoers and TV addicts."

Leading brands, such as NBC, will be able to maximize the potential of this new Break Media property through reaching its niche target audience of young, male film and TV aficionados. NBC is sponsoring a site take over on ScreenJunkies as part of its brand campaign to promote its Knight Rider TV series. Break Media also offers the opportunity to integrate brand campaigns with high-impact programs such as product placement, title sponsorship, custom editorial and advertorial, custom channels, original content and much more.

To catch the latest entertainment news on ScreenJunkies, visit http://www.screenjunkies.com/. For information on advertising on ScreenJunkies or any of the Break Media properties, please visit http://breakmedia.break.com/For-Advertisers/8/overview.

About Break Media

Break Media, the Internet's premier entertainment community for men, includes its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the 80+ site Break Media Network, reaching over 60 million men worldwide each month. Founded in 1998, Break Media offers advertisers' unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis.