October 1, 2008
2009 Edition of the Entertainment, Media & Advertising Market Research Handbook Now Available
Research and Markets (http://www.researchandmarkets.com/research/b6c818/the_2009_entertain) has announced the addition of the "The 2009 Entertainment, Media & Advertising Market Research Handbook" report to their offering.
Now in its 10th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development. You will find it an indispensable tool in dealing with the dramatic changes which are now taking place in the media and advertising fields.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.
Key Topics Covered: MARKET SUMMARY - Market Assessment - Market Leaders - Consumer Use Of Media - Market Trends & Forecast MEDIA & ADVERTISING - Consumer Magazines - Online - Mobile - Newspapers - Out-of-Home - Radio - Television CONTENT - Advertising Categories - Branded Entertainment - News - User-Generated Content ENTERTAINMENT - Broadway Theatre - Filmed Entertainment & Cinemas - Home Entertainment - Live Performances & events - Recorded Music - Video Games DEMOGRAPHIC FOCUS - Ethnic Focus - Gay & Lesbian Media & Advertising - Gender Focus - Generational Focus MARKET RESOURCES REFERENCES Companies Mentioned: - A&E Networks - ABC Radio Network - ABC Television Network - AC Nielsen - AMC Theatres - American Association of Advertising Agencies - Anheuser-Busch - AOL - Arbitron - Artisian Entertainment - Association of National Advertisers - BBDO - Black Entertainment Television - Blockbuster Entertainment - Cablevision Systems - CBS - Clear Channel - CNN - Coca-Cola - Conde Nast Publications - Cox Media - Crain Communications - DDB Chicago - Def Jam - Dick Clark Corporate Productions - DirecTV - Discovery Channel - DMX Music - EA Sports - EMI Music - Entertainment Weekly - ESPN - EVP Marketing - Foote Cone & Belding - Fox Networks - General Motors - Groner & Jahr USA - Grupo Latino de Radio - Hallmark Entertainment - Harpo Productions - HBO - IMAX - Initiative Media - Interscope Records - J.D. Power and Associates - JP Morgan Chase - J. Walter Thompson - Jay Advertising - King World Productions - Leo Burnett Worldwide - Lowe Worldwide - M/K Advertising Partners - Madison Square Garden - Martha Stewart Living Omnimedia - McDonald's - McGraw-Hill - Media Vest - Mediacomp - Mediaedge:CIA - Meredith Corp. - Metro Newspaper Advertising - Morris Communications - NBC - Omnicom - Optimedia - Paramount Pictures - Pepsi-Cola - Pittsburgh Post - Playboy Enterprises - Primedia - Radio Advertising Bureau - Regal Cinemas - Rhino Records - San Francisco Chronicle - Serino Coyne - Sirius Satellite Radio - Sony Pictures - Sports Advertising Network - Sports Illustrated - Starbucks - Starcom Media - Sullivan Direct Marketing - Sundance Channel - Talon Advertising - Telemundo - The L.A. Office - The New York Times - The Wall Street Journal - Time Warner - True North Communications - Turner Broadcasting - Universal Studios - Univision - USA Today - VISA - Walt Disney Co. - XM Satellite Radio
For more information visit http://www.researchandmarkets.com/research/b6c818/the_2009_entertain