October 2, 2008
The Orchard Tapped As Premier Independent Music Provider for Launch of Comes With Music From Nokia
Nokia has tapped The Orchard (NASDAQ: ORCD), a global leader in music and entertainment, to serve as its premier independent provider for the launch of Comes with Music, which was announced earlier today in London. Comes with Music offers customers unlimited access to millions of tracks for a year via the Nokia Music Store upon the purchase of a compatible Nokia device. After a year ends, customers can keep all the tracks they have downloaded. This groundbreaking service is powered in part by music from The Orchard's diverse and substantial 1.3 million-track catalogue. Comes With Music customers will have instant access to tracks by thousands of Orchard-distributed artists from around the world, including favorites as diverse as Simply Red, Lil' Jon, Pitbull, The Holloways, Brett Anderson, Polyphonic Spree and Joe Brown.
As a part of this unique collaboration, Nokia will work closely with The Orchard, drawing from The Orchard's strong regional marketing staff and proprietary data sales analytic tools to assist Nokia in "localizing" the Comes With Music offering. Through custom playlist creation and other discovery tools, the Nokia service will be further tailored to customers in all of the diverse worldwide markets where Comes with Music will ultimately be available."With their vast catalogue, unmatched digital marketing and promotion expertise, and commitment to innovation and experimentation, Nokia is pleased to name The Orchard as our premier music independent supplier," said Tero Ojanpera, executive vice president and head of the Nokia entertainment and communities business. "We expect that our close collaboration with The Orchard team as we roll out the service across the UK, and then many territories worldwide, will mean a better offering to Nokia customers, and more exposure for the fantastic independent artists and labels who have chosen The Orchard as their digital partner."
"Nokia has once again innovated ahead of the market in the mobile music space, aggressively competing with an exciting new model," said Greg Scholl, president and chief executive officer for The Orchard. "Comes with Music is inventive, and the ground under the music industry is shifting at a speed that rewards innovators and risk-takers - both companies and artists. Nokia, The Orchard, and The Orchard's tens of thousands of worldwide label clients stand to benefit. We have high hopes that this represents yet another incremental source of revenue in the rapid evolution of digital music."
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
About The Orchard(R)
The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence.
The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.
Forward Looking Statements
This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.