Bally and Zoom Media & Marketing Extend Long-Term Media Agreement
Bally Total Fitness, one of the world’s largest fitness organizations, and Zoom Media & Marketing, a leading provider of place-based digital media and advertising programming, announced today a long-term agreement designating Zoom Media as Bally’s exclusive provider of customized digital media solutions as well as Bally’s exclusive advertising sales & promotional partner.
Under the Agreement, Zoom will engage ClubCom – a subsidiary of Zoom Media & Marketing and the world’s leading provider of digital media networks for the fitness industry – to install a Bally digital media network (Bally TV) across each of Bally’s 350 locations throughout the United States. The Bally TV Network will provide comprehensive media solutions including overhead audio-visual entertainment, personal entertainment programming, and digital signage. Zoom Media will provide advertisers with systematically integrated advertising and sponsorship opportunities throughout each of the digital programming offerings. Overall, the Bally network will be one of the largest private digital media networks in the United States with more than 10 million monthly viewers captivated for nearly 90 minutes per viewing for a yield of over 180 million annual viewing hours.
“The creation of the Bally TV Network in association with ClubCom and Zoom Media will tremendously enhance our members’ experience and provide a unique platform for educating our members,” commented Stephanie Burnham, AVP of Marketing and Planning for Bally. “Zoom is the leader in the digital fitness media space and has proven that they can bring world class media programs to Bally.” With the addition of Bally the number of ClubCom gyms has reached almost 1,200 in the U.S. and 2,000 around the world.
The Agreement also extends the term of Zoom Media’s existing billboard network across Bally comprised of over 800 illuminated billboards and more than 1,800 static billboards. In addition, Zoom will be Bally’s exclusive representative for product sampling and venue-based promotional activities.
“Bally is an outstanding media partner and we are thrilled to extend and expand our relationship,” said Dennis Roche, President of Zoom Media & Marketing. “Adding Bally to the ClubCom digital network gives Zoom unparalleled national platform for advertisers interested in reaching the fitness audience.”
The Bally digital media network will be fully installed and integrated beginning the late Fall and completed by the early spring of 2009.
About Bally Total Fitness: Bally is recognized as a world leader and innovator of fitness services and products. Bally operates over 350 locations and facilitates over 10 million workouts each month. Bally operates full service fitness centers offering expansive strength and cardiovascular training areas as well as extensive personal training, group exercise and nutritional consulting and services. For more information, visit www.ballytotalfitness.com.
About Zoom Media & Marketing: Zoom Media & Marketing operates an indoor network of over 9,500 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 55,000 billboards throughout North America and over 2,000 digital billboard venues with over 26,000 digital screens worldwide, Zoom is owned by the de Gaspe Beaubien family. For more information, visit www.zoommedia.com.
About ClubCom: ClubCom is the world’s leading provider of customized digital media networks for the fitness and bowling industries. Operating throughout the United States, United Kingdom, Germany, Japan and Australia, ClubCom entertains over 80 million viewers per month. ClubCom networks are dedicated to enhancing the viewer experience while driving the business initiatives and revenue streams of its facility partners. For more information, visit www.clubcom.com.