Sony Pictures Entertainment to Make and Release Filmed Productions Using 4K Digital Technology
Posted on: Thursday, 2 October 2008, 18:00 CDT
CULVER CITY, Calif., Oct. 2 /PRNewswire/ -- Sony Pictures Entertainment will use 4K digital technology in the making of most of its filmed productions, it was announced by Sony Electronics.
"With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house," said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment. "That's why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film."
Sony Pictures has already released the summer blockbuster "Hancock" in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date. Movies released in 4K can play in theaters with either 4K or 2K projectors. Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be "2012,""Salt," and "The Green Hornet," with more titles to be announced.
"This commitment from Sony Pictures continues the momentum that is building behind 4K," said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics. "Exhibitors are realizing that 4K is a reality now, for enhancing their customers' experiences, and studio support is a critical element to take advantage of the superior resolution of Sony's 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers."
More information about SXRD(TM) 4K digital cinema systems is available online at http://www.sony.com/digitalcinema.
Sony Electronics
CONTACT: Tom Di Nome, +1-201-930-6357, Tom.Dinome@am.sony.com, or AmadoZavala, +1-201-930-6032, Amado.Zavala@am.sony.com, both of Sony Electronics
Web site: http://www.sony.com/news
Source: PRNewswire
Related Articles
- Sony Pictures Entertainment Opens 'Colorworks' Digital Intermediate Facility
- Columbia Pictures' and Sony Pictures Animation's Cloudy with a Chance of Meatballs Delivers Approximately $16 Million of $30.3 Million Opening Weekend Gross in Theatres Equipped With RealD's 3D Cinema Platform
- Sony Electronics Expands Digital Cinema Deployment Agreement With Sony Pictures to Cover Asia
- Eric Berger, Senior Vice President, Digital Networks, Sony Pictures Television to Lead Crackle
- Sony Electronics Announces Digital Cinema Deployment Agreements With Fox, Paramount and Sony Pictures Entertainment
- Sony Pictures Releasing Launches 'The Hot Ticket' Bringing World-Class Performances to Movie Theaters Nationwide
- Osher Named President of Digital Production Division of Sony Pictures Entertainment
- David Chaimson From Sony Pictures Digital Networks to be Featured on This Week's Let's Talk Computers(R)
- David Chaimson From Sony Pictures Digital Networks and Colwin Chan From Ulead Systems to be Featured on This Week's Let's Talk Computers(R)
 |
 |
User Comments (0)
RSS Feeds