October 6, 2008
ReachMail Introduces a New Division: ReachMail Media Services, an Independent Media Buyer Providing Expertise in List Rentals and Cost- Per-Lead Programs for Demand Generation.
208 S LaSalle St.
Chicago IL, 60604
Email service provider ReachMail announces the introduction of a new division - ReachMail Media Services (RMS). "Our clients face the constant challenge of driving a steady stream of qualified prospects and new customers," says ReachMail President John Murphy. By bringing together the best from direct marketing and demand generation RMS will offer clients a truly integrated prospecting solution.
RMS is uniquely positioned to assist clients with this challenge due to the vast expertise provided by division head, Brian Peiffle. Brian has over 10 years experience guiding marketers to the most targeted media for reaching their prospects. In his past positions as Sr. VP of List Brokerage with InfoUSA and Strategic Account Manager at Reed Business Information Brian developed an expertise in media buying including demand generation programs, list rentals and database enhancements.
"I'm excited about offering a unique resource to marketers," says Brian. By consolidating the CPL and list purchases with one vendor our clients can limit duplication issues and leverage their entire marketing spend to get the best rates. By remaining independent of any media owner or publisher we ensure that our recommendations are objective and performance based. Our core focus is to recommend the mix of marketing programs that will drive the lowest overall CPQL, Cost-Per-Quality-Lead, for our clients. Additional information is available at http://www.reachmail.net/media
ReachMail is an email service provider founded in 2001. ReachMail provides a powerful, web based method of creating, deploying and measuring email marketing campaigns. Designed with deliverability in mind, ReachMail helps marketers improve the performance of their email marketing campaigns. ReachMail Media Services helps marketers find new customers and prospects through integrated direct marketing and lead generation programs.
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