October 6, 2008
Ubisoft’s “the Price is Right” Video Game in Stores Now
Today Ubisoft announced that The Price Is Right(TM) for the Wii(TM) home video game system from Nintendo, the Nintendo DS(TM) system, PC and Mac(R) has shipped to retailers nationwide. Developed by Ludia and FremantleMedia Enterprises (FME), THE PRICE IS RIGHT video game is based on the longest running game show in television history, now in its 35th season. Like the contestants on the game show, players will be able to bid on products, play the famous pricing games and spin the Big Wheel for the chance to win prizes in the Showcase Showdown. THE PRICE IS RIGHT is rated "E" for everyone and has an MSRP of $39.99 for Wii, $29.99 for Nintendo DS, and $19.99 for the PC and Mac.
THE PRICE IS RIGHT video game will feature a single- and multiplayer mode for up to four players. Many of the classic pricing challenges that viewers have known and loved for generations, such as "Plinko,""Three Strikes,""Hole in One," and "Cliffhanger," will also be featured in the game. The Wii version will have specialized controls that allow players to spin the Big Wheel, putt through "Hole In One," or take a swing at "Punch-A-Bunch." The voice of announcer Rich Fields, actual sounds and music from the show, and classic video footage will ensure an authentic experience for players.For assets, please follow this link: http://files.us.ubisoft.com/TPIR_PK.zip
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.
About The Price Is Right
THE PRICE IS RIGHT, with host Drew Carey, is the longest-running game show in television history. In 2007, it won the Daytime Emmy Award for Outstanding Game/Audience Participation Show. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia's innovative and high-quality product portfolio consists of original and branded properties, including American Idol(R), The Price Is Right(TM) and Hell's Kitchen(TM). Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors last year.
The Price is Right is a trademark of FremantleMedia Operations BV. Licensed by FremantleMedia Enterprises. www.fremantlemedia.com (C)2008 FremantleMedia North America, Inc. All rights reserved. The Price is Right content and logo are used by Ludia Inc. under license. (C)2008 Ludia Inc. All rights reserved. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries.