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SEE Virtual Worlds, Entropia Universe Join Forces to Bring Blockbuster Movie Properties to Virtual World

October 6, 2008

SEE Virtual Worlds, LLC, a new division of SEE Touring Attractions Inc. – the award-winning company behind many successful and innovative themed touring exhibitions, including Star Trek The Tour and Titanic Official Movie Tour – today announced a partnership with Mindark PE AB, the Swedish developer and creator of the Entropia Universe, to expand popular Hollywood properties into full, stand-alone virtual planets utilizing the Entropia Universe Virtual World Platform.

“I believe that this is the first, fully realistic business capitalization of what has been up to now a fledgling but exciting new entertainment platform,” said Martin Biallas, CEO, SEE Virtual Worlds, LLC. “Special Entertainment Events has been creating and presenting Hollywood’s best themed entertainment projects for the last decade. Our unique relationship with the entertainment industry has provided us rare access and insight into what’s required to bring high profile properties to the public. And, we know how to present those titles to their best advantage and protect them which is of great concern to our studio partners. There is no question as to the clear synergy that this venture embodies.”

In the first merger of its kind, Mindark will provide SEE Virtual Worlds the Entropia Universe Virtual World Platform. SEE Virtual Worlds will launch Hollywood-inspired virtual worlds to coincide with Entropia’s debut of the state-of-the-art and award-winning Cryengine2 upgrade in early 2009. SEE Virtual Worlds will handle studio licensing of major Hollywood film and television properties and marketing for the themed worlds. NEVERDIE Studios, led by virtual world icon Jon “NEVERDIE” Jacobs, will design and develop the individual planets which will include input from the creative teams behind the original film or television property. Mindark will integrate the newly designed planets into the Entropia Universe.

“Mindark has enjoyed great success in the emerging fields of virtual worlds,” said David Simmonds, business development director, Mindark. “We believe that this long-awaited enhancement to the industry will bring interactive entertainment to a new level. As a company, we’ve been careful to only make such a move when the right combination of proven partners were realized and it’s clear that there’s no better triumvirate then this. Together, Mindark, SEE Virtual Worlds and NeverDie Studios represent all of the elements needed to expand this marketplace.”

“Movies give us the ability to watch our favorite stories, video games enable us to interact with our favorite stories and virtual worlds will enable us to play, work and grow inside our favorite stories,” said Jon “NeverDie” Jacobs, president, NeverDie Studios. “Entropia Universe is the viable economic platform for this partnership given that virtual reality is a medium that has come of age.”

About SEE Virtual Worlds:

Special Entertainment Events or SEE has been in the business of themed entertainment for over a decade. For SEE this is a process of utilizing known entertainment titles and franchises in new and innovative ways to increase brand awareness and create lucrative additional revenue streams for Licensors and project investors. SEE has worked with some of the most iconic names in show business, including Star Trek, Pokemon and Titanic. SEE has received numerous awards for excellence in touring attractions and other themed entertainment projects.

SEE Virtual Worlds, LLC is the newest member of the SEE family and is a natural extension of the company’s core business. By providing superior, professional production design, marketing and programming execution, SEEVW is in position to deliver the best feature quality gaming product and also ensure the enhancement of the brand and the fiscal success that these projects portend. Significantly, SEE’s business model provides for the financing of the design, creation, and continued maintenance of these projects providing a rare “turn key” advantage for both studios and designers. SEE VW is another forward step into the themed marketplace for a company that has continued to be a leader in the expansion of the industry. Visit SEEVW at http://www.SEEVirtualWorlds.com.

About Entropia Universe:

Entropia Universe launched in January 2003 and has grown to more than 750,000 registered accounts from over 200 countries. Its business model is entirely unique as the client software is free to download from the Internet and there are no monthly subscription fees. As the only virtual universe with a real cash economy whose currency, the PED, has a fixed exchange rate of 10:1 with the U.S. Dollar, Entropia Universe provides a means for new players to immediately start exploring and earning real cash without having to deposit money. Funds acquired in Entropia Universe can easily be withdrawn into real-world cash. The real cash economy business model has been very successful; Mindark PE AB has been profitable since 2004. The 2007 turnover of Entropia Universe topped $400,000,000 U.S. For more information, visit http://www.entropiauniverse.com. Additional information about Mindark PE AB, developer of the Entropia Universe is available at http://www.Mindark.com.

Entropia Universe is a registered trademark of Mindark PE AB. Mindark supports and monitors the services and maintenance of the Entropia Universe platform.

About NEVERDIE Studios:

NEVERDIE Studios is the production division of Club NEVERDIE a virtual night club and asteroid space resort situated within the Entropia Universe. Club NEVERDIE is the highest grossing, privately owned virtual entertainment destination in virtual reality. NEVERDIE, an avatar created by Jon Jacobs, is included in the 2008 Guinness Book of World Records (biggest virtual world item purchase) and has been covered by 60 Minutes Australia, CNN, Fox News and other major news publications worldwide. More information is available at http://www.Neverdie.com.




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