October 6, 2008

aniBoom to Present Four Ready-for-TV Animated Hit Series at MIPCOM 2008

aniBoom (aniBoom.com), the premier virtual production studio that leverages the web to identify and qualify the best global talent for creating animated content for distribution across film, TV, mobile, online and gaming platforms, will present four new animated series at MIPCOM 2008, taking place at Cannes' Palais des Festivals October 13-17. The series -- Animal Nation, Angry Dog, Freestyle and Snowy the Frostman -- are all hits on aniBoom.com and aniBoom's network of branded internet channels which, along with their mobile channels, reach more than 300 million viewers worldwide, a community whose comments, rankings and validation translates into significant risk reduction for TV broadcasters looking for new content with an enhanced probability of success.

aniBoom's Web Enabled Studio Model Uses the Wisdom of the Crowd, Offers a New Funnel for Fresh TV Content:

aniBoom's unique combination of online community for professional independent animators and cross-platform distribution network allows the company to connect with the top creators across the globe, to distribute their works across multiple platforms to audiences of hundreds of millions, and to get the reactions of their audiences through rankings, comments, and viewership metrics. This enables aniBoom to bring new animated series to TV broadcasters that already have achieved extreme validation and audience approval ratings.

"We are confident that there is much for the TV community to embrace with the four series we are bringing to MIPCOM and the many more series we have coming down the pipeline," said Uri Shinar, founder and president of aniBoom. "Our global community of viewers acts as our focus group and empowers us to choose the right new content for cross platform distribution while minimizing the guesswork that has historically plagued TV's show development ROI."

aniBoom Will Present Four Mini-Series at MIPCOM:

-- Animal Nation - Five animal roommates share a lot of laughs and love, when they're not busy pissing each other off! Animal Nation achieved more than one million views over one month online

-- Angry Dog - Angry Dog magnifies the distressed overstretched underappreciated worker in all of us, only George is a dog... and he's angry. The series achieved more than one million views over one month online

-- Freestyle - From 72 countries and thousands of short indie animation films, aniBoom has compiled the best of the best. The shorts that make up Freestyle have together achieved more than 50 million views online

-- Snowy the Frostman - A snowman comes to life on Christmas Eve with murderous results in this hilarious and wisecracking parody of some of your favorite horror movies. This recently-launched and has already achieved more than 370,000 views over just three days

On October 13-17, aniBoom will be exhibiting at MIPCOM 2008 Booth #12.15 in Hall 01. To schedule an appointment with the executive aniBoom team, contact Brian Rubin at [email protected]

aniBoom was founded in 2006 and is led by entertainment and new media veterans. The company's vision is to leverage the web and mobile platforms to create a production pipeline and an audience base that can fundamentally change the economics of the animation business. Today, aniBoom has a network of more than 5000 independent creators from over 70 countries around the world, and features thousands of movies on aniBoom.com. aniBoom has proven to be the ultimate talent search platform, exemplified by the company's recent music video contest for songs from Radiohead's "In Rainbows" album, for which more than 1000 videos were created by the independent professional community, four of which were selected by Radiohead and awarded funding to complete final productions.

About aniBoom

aniBoom (www.aniboom.com) is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute compelling high quality animation brands. By leveraging the web to identify the best global talent, aniBoom cultivates animated content intended for commercial applications in TV, Advertising, Digital Gaming, Web and Mobile Content industries worldwide. At aniBoom.com, a vibrant community of world class animators and animation enthusiasts create, share, watch and rate an increasingly growing library of original independent cartoons and animations that crosses multiple genres and interests. To decrease potential risks for media distributors, this unique community - along with aniBoom's network of web and mobile distribution partners - serves as a testing ground by supplying rankings, comments and viewership metrics which enable aniBoom to offer content with extreme validation and high audience approval ratings. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, aniBoom's unique virtual studio model sets a new standard on how animated content is created, validated and commercialized. aniBoom is based in Israel with its U.S. headquarters in San Francisco.