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Music Choice Gives Its Viewers a Chance to Be On TV With the Launch of ShowOff(TM)

Posted on: Tuesday, 7 October 2008, 09:00 CDT

Music Choice, the award-winning, multi-platform video and music network, announces the launch of ShowOff(TM), its new interactive programming blocks. Viewers tuning in to Music Choice's Hit List, Alternative, Today's Country, Musica Urbana, and Hip-Hop and R&B music channels on Monday thru Friday between the hours of 3pm and 10pm (EST) now have the unique opportunity to "Be on TV" by sending photo and text shout outs via their mobile phone, e-mail, AOL Instant Messenger, and a designated ShowOff web page. Instructions for sending in ShowOffs will be prominently featured on the channels during the blocks. The five channels will continue to offer the best hit music during the ShowOff designated days and hours, but now they will also offer Music Choice viewers the opportunity to share their text messages and photos with millions of Music Choice viewers across the country.

"ShowOff is another example of our commitment to launching products that enhance the viewing experience on our music channels," says Damon Williams, VP of Programming for Music Choice. "With the addition of interactivity, our viewers are highly engaged with our screen while listening to our Music Choice channels. Everyone has a chance to Be On TV with ShowOff."

About Music Choice -

Music Choice, the award-winning, multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established & emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE(R) is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

Source: Business Wire

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