October 7, 2008

Asylum Records Partners With PopJax for Customized Hip Hop Games

SAN FRANCISCO, Oct. 7 /PRNewswire/ -- New online video quiz game company PopJax, Inc. today announced a partnership with Asylum Records to create customized, casual online video quiz games for a collection of Hip Hop artists entitled "Dirty South." The "Dirty South" is the geographic region that includes Georgia, Texas, Louisiana, Alabama, Mississippi and Florida. The games will feature online video and trivia questions about Hip Hop artists such as: B.G., Bun B, Willie the Kid, Lil Boosie, Scarface and Webbie.

Timed to this week's VH-1 Hip Hop Honors, the games are available on Asylumrecords.com, PopJax.com and MySpace Music. Widgets are also available to download and share with friends. The first two games can be accessed directly at:

   http://tinyurl.com/4jeunb    http://tinyurl.com/4slzm8   
"We love tapping into the Southern Hip Hop History with Asylum Records to build two exclusive games for their fans," said Doug Barry, PopJax CEO and Founder. "This relationship also shows the momentum for PopJax as a compelling vehicle for artists and their audiences to connect with one another."

For the past few months, PopJax has been working with record labels to build customized online video quizzes for their specific audiences. Using online video clips from concert tours, music videos and other public appearances, the games are designed to engage aficionados and music lovers in a fun online trivia challenges. Fans can challenge their own knowledge, play with friends and win exciting prizes when they play PopJax games.

"PopJax gives us a new way to use all this great video that's available online and package it for all of our fans. Asylum is keen on deploying new technology to deliver a rich content experience for both the fans and our artist partners," said Todd Moscowitz, President Asylum Records

About Asylum

Asylum Records, one of Warner Music Group's newest labels, is designed to provide full promotion, marketing and sales support to urban, independent music labels and artists. Asylum Records is distributed by WEA Corp., Warner Music Group's U.S. sales and marketing company.

About PopJax

Located in the heart of San Francisco, CA, PopJax is the first online game service built around web video and was founded by game show veterans, Doug Barry and Larry Taymor. PopJax CEO, Doug Barry, has spent the past 20 years in the media and technology fields as an entrepreneur, game show producer and senior executive at Turner Broadcasting, Electronic Arts and Liberate. Similarly, COO Larry Taymor is a pioneer in consumer technology and entertainment, having participated in the founding of two seminal innovators, Interactive Network and Liberate Technologies. In March 2008, the team launched PopJax.com -- an online video trivia game that combines fun pop culture facts with entertaining video and user-generated content. For more information about PopJax, please visit: http://www.popjax.com/

PopJax, Inc.

CONTACT: Lauren Karp of PopJax, Inc., +1-415-533-4000,[email protected]; or Theda Sandiford, +1-917-627-9342,[email protected], for Asylum Records

Web site: http://www.popjax.com/