October 8, 2008

‘Cactus Kid’ Ads Deemed Offensive

TELEVISION advertisements for a fruit drink depicting a girl running away from home with her new boyfriend were "offensive" and "irresponsible", a watchdog ruled today.

The two American road movie-style ads for Oasis featured the Cactus Kid character and carried the slogan: "For people who don't like water."

In the first, the young female voice-over questioned her "mom's" ideas about right and wrong. She was then shown touching her stomach, prompting a bad reaction by her mother to her baby plans with Cactus Kid.

In the second, the pair had stopped at a diner.

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