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The Orchard Lands Two Top Regional Mexican Music Labels, Further Expanding Leadership Position in Latin Music

Posted on: Thursday, 9 October 2008, 09:00 CDT

The Orchard (NASDAQ: ORCD), a global leader in music and video entertainment, today announced new deals with two top Mexican music labels. Cintas Acuario and La Sierra Records have joined The Orchard's extensive roster of prominent Latin music labels, which also includes premiere Mexican label Musart Records. The labels will receive digital distribution and marketing for sales across The Orchard's ubiquitous network of digital music stores and wireless carriers.

This announcement comes as regional Mexican music continues its dominance of the growing US Latin music market. According to a Nielsen SoundScan (Billboard, October 11, 2008), regional Mexican music attributed for 60 percent of all US Latin music sales from January to August 2008. And, the genre is expected to see continued strong growth in the years ahead.

The Orchard will now feature notable Cintas Acuario artists such as Jenni Rivera, Lupillo Rivera, Valentin Elizalde, Chalino Sanchez and El Chapo De Sinaloa; and La Sierra Records artists Adan Romero, Banda San Jose de Mesillas, La Arrolladora Banda El Limon and Banda El Recodo; among others. These great new acts join existing Orchard superstars like Joan Sebastian, who will release a new album in the coming months on Mexican powerhouse and Orchard client Musart.

"We are proud to lead the Latin music genre worldwide in the digital market. From Epsa's Argentinean tango and folk to Fuego Entertainment's Cuban-infused catalogue to Catalan hits from K-Industria in Spain, Orchard clients literally define the past, present and future of this vibrant and growing musical genre," said Greg Scholl, president and chief executive officer of The Orchard. "However, regional Mexican music, and its many distinct subgenres, are the ones claiming audiences in the states. The introductions of the Cintas Acuario and La Sierra Records catalogues greatly enhance our offering, and further establish The Orchard as the premier provider for Latin music - and specifically, regional Mexican music."

About The Orchard(R)

The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.

Forward Looking Statements

This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.

Source: Business Wire

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