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GoldSpot Launches Solution for Interactive Ad Inventory and Campaign Management

Posted on: Tuesday, 14 October 2008, 12:00 CDT

GoldSpot Media, a provider of mobile advertising business modules, has launched Cue Zones support in miSpot, a solution for interactive ad inventory and campaign management, dynamic spot creation, serving and analytics for mobile TV advertising.

As consumers navigate through the prevailing economic conditions, discretionary spend on value added services is bound to decrease. The Cue Zones solution enables the mobile TV value-chain with high value interactive impressions to offset declining ARPU from pure subscription models, said GoldSpot Media.

Srini Dharmaji, president and CEO of GoldSpot Media, said: "Inventory sharing models from traditional TV alone cannot sustain ad funded mobile TV services. Non-video interactive advertising can be a valuable substitute for an industry grappling with lack of short form video ad inventory. GoldSpot's Cue Zones technology brings the best of breed standards from cable, online and mobile worlds to service providers and content providers. Combining Cue Zones and targeted video ad replacement in ad-pods can solve the Catch-22 in mobile TV business models and accelerate mass market, subscription free services."

Source: Datamonitor

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