October 14, 2008

New TKTS Booth to Open in NYC

The Theatre Development Fund said its new TKTS discount booth will open this week at Broadway and 47th Street in New York.

The Manhattan booth will open for business Thursday at 3 p.m. ET, preceded by a 12:30 p.m. ET ribbon-cutting ceremony in honor of the revitalization of Duffy Square, the organization said.

TKTS offers same-day discounts of up to 50 percent off for tickets to Broadway, Off Broadway, music and dance productions.

"We're thrilled to move into our new home in Duffy Square," TDF Executive Director Victoria Bailey said in a statement. "TKTS began as an experiment in 1973, operating out of a donated construction trailer and quickly grew into an internationally celebrated meeting place for theatergoers from New York and around the world to purchase same-day discount tickets and share their theater experiences. Today, 35 years later, this extraordinary new structure creates a visual statement which signifies the critical and enduring role of the theater in New York City."

The new TKTS booth is a fiberglass shell encased by an all-glass structure, which sits under a glowing red glass staircase.