October 15, 2008

Hastings Entertainment and Fry Partner to Launch New Online Storefront

Fry, a wholly owned subsidiary of Micros Systems, has been selected to design and develop a new e-commerce website for Hastings Entertainment, a multimedia entertainment retailer.

The newly designed site will feature an enhanced customer experience with easier browsing and buying capabilities on the site, said Fry.

Hastings Entertainment's online storefront will be built using Fry's Open Commerce Platform (OCP), an e-commerce solution that enables retailers to develop an online store and create or expand their e-commerce business. With OCP, the new Hastings Entertainment site will reportedly include flexible merchandising and promotional tools such as cross sells and product reviews.

Owen Marmaduke, director of ecommerce at Hastings Entertainment, said: "Our goal is to offer customers the convenience of online shopping and the service of a retail store. With the new Hastings Entertainment storefront, we want to offer a distinct online shopping experience that could only come from the Hastings brand and drive more user interaction with the site."

David Fry, president of Fry, said: "Hastings Entertainment is a company with a strong track record in the multimedia retail industry, and this is a great opportunity for us to build its online brand awareness and online shopping experience. We're excited to partner with Hastings Entertainment to grow its e-commerce site as a destination for multimedia entertainment products."