October 17, 2008
GameShark.Com Selects Intergi As Online Advertising Representation Partner
Intergi (www.intergi.com), recently ranked by comScore as today's leading resource offering the largest potential reach within the video game and entertainment categories, today announced an exclusive advertising representation deal with GameShark.com (www.gameshark.com), a high profile website targeting the online gaming and entertainment communities. GameShark.com is owned by Mad Catz Interactive, Inc. (AMEX/TSX:MCZ), a leading third-party interactive entertainment accessory provider.
"GameShark.com is a hugely popular site that attracts hundreds of thousands of gaming enthusiasts on a daily basis," said Jayson Dubin, president of Intergi. "The site taps into a huge user base and provides fresh content daily, including GameShark(R) codes and GameSaves, game information and news, reviews, hints and guides, and other game-related content. It's a stellar addition to the collection of brand specific sites Intergi now represents, as we continue to build on our more site-centric advertising services to meet our client needs."Today, Intergi continues to build out its web-based technologies to deliver more targeted impressions while bolstering its sales force and integrate more publishers into its network. Other representation partners include Wizards of the Coast, gamerDNA, K2 Networks and more.
About Mad Catz Interactive, Inc.
Mad Catz is a global leader in providing innovative peripherals for the interactive entertainment industry. Mad Catz designs and markets accessories for videogame systems and publishes videogame software, including the industry-leading GameShark videogame enhancements, under its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and markets mice, keyboards, headsets, PC gaming controllers and other PC peripherals through its Saitek brand, and develops, manufactures and markets proprietary portable earphones under its AirDrives brand. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products and has offices across Canada, Europe and Asia. For additional information please go to www.madcatz.com, as well as www.gameshark.com, www.airdrives.com, www.saitek.com and www.joytech.net.
Recently ranked as the largest digital network targeting the online gaming and entertainment sector, Intergi is both a leading online gaming and entertainment advertising network and representation company offering a hybrid of online opportunities that connect today's advertisers and media buyers with consumers comprising the $25 billion gaming industry. Offering reach capabilities of over 9 billion page views and 160 million unique visitors on average, each month, Intergi offers targeted advertising placements - site specific, channel-wide and run-of-network - through more than 700 specialized gaming and entertainment categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi's global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com.