October 20, 2008
M-Audio Empowers World-Renowned DJs to Create Music During Viva Music Tour
M-Audio(R), a part of Avid Technology, Inc. (NASDAQ: AVID), and a leading provider of creative tools for musicians, is proud to collaborate with premier electronic music resource Beatport to co-sponsor the Viva Music Tour. Having started in Montreal on October 16, 2008, artists Steve Lawler, Tiefschwarz and Audiofly are touring North America with a host of M-Audio gear. M-Audio has furnished the Viva Music tour bus with a complete music production studio, which will enable Lawler, Tiefschwarz and Audiofly to create original tracks and remixes while traveling between shows.
The tour bus studio features the industry-standard Pro Tools(R) M-Powered(TM) software and a variety of compatible M-Audio recording interfaces. It also includes the Torq(R) Xponent(R) DJ system, which will allow the artists to integrate DJ-style performance elements into their tracks. M-Audio Studiophile(R) BX8a Deluxe monitors and Studiophile(R) Q40 headphones provide an accurate reference system for listening to mixes.
The resulting collaborations will be released through Viva Music, Steve Lawler's digital-only label, and distributed online by Beatport. Beatport will also provide daily coverage of the tour on their website, Beatportal.com.
"It is very exciting to know that when we finish a gig and we are all hyped up from the crowd, we can continue to create music once we are on the road to our next destination," said DJ and house music pioneer Steve Lawler. "I think some really amazing music is going to come from this."
"To have the chance to work on music together in the studio on the bus is an amazing opportunity," added brothers Ali and Basti Schwarz from the Berlin-based duo Tiefschwarz. "All of this will help increase Tiefschwarz's profile in America and in the electronic music community."
"M-Audio is proud to be associated with such a dynamic project," said Richard Ngo-Tran, M-Audio Marketing Manager. "By outfitting the tour bus with a production studio that is truly mobile, we are allowing these trendsetting artists to collaborate while on tour across North America. It's a concept that really underscores M-Audio's diversity in empowering artists."
To read more about these artists and upcoming tour dates, please visit www.m-audio.com/vivamusic.
M-Audio, a part of Avid Technology, Inc., is a leading provider of innovative tools for today's computer musicians and audio professionals. Now celebrating its 20th anniversary, the company was founded with the goal of democratizing music production by making powerful, easy-to-use technology accessible to a broad creative community. The company's award-winning and comprehensive product line includes PCI-, FireWire- and USB-based audio interfaces; USB/MIDI keyboard controllers and digital pianos; microphones, preamps and reference monitors; and DJ tools. M-Audio has received numerous industry accolades, including Music Trades' "Company of the Year" and "Fastest Growing Company" distinctions. For more information, visit www.m-audio.com.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid(R), Digidesign(R), M-Audio, Pinnacle Systems(R), Sibelius(R), Softimage(R) and Sundance Digital(R). The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com.
Copyright 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Pro Tools, Pro Tools M-Powered, Sibelius, Softimage, Studiophile, Sundance, Torq and Xponent are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks are the property of their respective owners.
U.S. media contact: Mark Williams M-Audio 626-610-2513 [email protected] Lisa Pistacchio Avid Corporate 650-731-6823 [email protected]