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Channel M Expands Ad Sales Team With Four New Executives

Posted on: Wednesday, 22 October 2008, 09:00 CDT

Channel M, the industry's leading producer of customized in-store retail TV programming, has added four new senior managers to its leadership team. Former apparel industry executive Jalil Keval was named vice president of sales, while Jonathan Keller and William Boeka were named directors of business development in Chicago. Natalie Weymouth completes the new additions as Channel M's director of business development for the New York office. The new ad sales executive team members bring with them extensive experience in the out-of-home advertising industry, including former positions at Reactrix and Captivate Network, as well as sales and marketing leadership for top-tier brands.

"The expansion of Channel M's sales team reflects the growth of this industry and the wide variety of opportunities that are available to advertisers," said Dennis Quinn, Channel M president of sales and marketing. "The addition of our new vice president of sales, Jalil Keval, and our three new business-development directors, Jonathan Keller, William Boeka, and Natalie Weymouth bring a tremendous amount of experience to Channel M. With such a strong sales team, I am confident that Channel M will connect even more brands with the value and direct sales impact of advertising on Channel M's in-store television networks while shoppers are at retail and ready to buy."

In his new role as Channel M vice president of sales, Jalil Keval will be responsible for guiding the expansion of existing networks and adding new retailers to Channel M's already diverse offering of in-store TV networks. Previously, Keval served as vice president of sales at Parisa USA, a private label lingerie and swimwear manufacturer, where he was in charge of strategically developing new business across various retail channels of distribution including department stores, specialty stores, mid-tier stores and the mass channel. He has also held management positions at Vanity Fair Corporation, Jockey International Inc., and Tommy Hilfiger Group. During his career, Keval has been responsible for high-profile accounts such as Nordstrom, Macy's and Gap, as well as specialty and independent retailers.

"Channel M combines customized content with in-store advertising that targets a specialized audience at the point of purchase," said Keval. "This strategic combination helps retailers to reinforce their brand identity and promote in-store initiatives while enhancing the customer experience. I am excited to join Channel M to showcase the value of its custom in-store TV networks and advertising opportunities in driving sales and brand awareness at retail, where research shows most consumers make their purchase decisions."

Sales veterans Jonathan Keller and William Boeka will be responsible for the establishment of Channel M's Chicago office and relationship development.

Keller brings extensive experience in out-of-home media sales and advertising to the position. Before joining Channel M, Keller was the sales director at Reactrix Systems, Inc. where he secured accounts and oversaw a growing sales staff. Prior to this position, Keller worked as an account director for Screen Vision where he brought in $2 million in new business. He also secured accounts at CBS Television, Premiere Radio Networks and ABC Radio Networks.

William Boeka also has enjoyed a lengthy career in out-of-home media, with a total of 19 years of experience in sales and marketing. Most recently, Boeka worked with Captivate Network where he developed unique brand advertising displayed in elevator and office television screens throughout North America. During this time Boeka secured the number-one ranking in new business development at Captivate.

Channel M's New York based sales group now includes Natalie Weymouth as director of business development. Prior to Channel M, Weymouth worked as a national account executive at Ubiquitous Media. She has also worked at Time Inc. as an advertising account manager. During her years at Time, she oversaw key accounts for a national launch publication and consistently exceeded sales goals.

About Channel M

Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer's goals, consumer dwell times and buyer behaviors, Channel M's in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with entertainment, targeted advertising and sponsored features. The Company's digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its 27 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Macy's, ecko, Steve Madden, Blockbuster and My Gym children's fitness facilities. Company investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. For more information, visit www.channelm.com.

Source: Business Wire

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