October 23, 2008
Hanesbrands Inc.’s Champion(C) Activewear Brand Celebrates Walt Disney Pictures’ “High School Musical 3: Senior Year” With Limited Time Replica Apparel Line
Hanesbrands Inc.'s Champion brand, which provided activewear that will appear in Walt Disney Pictures' "High School Musical 3: Senior Year," celebrates the release of the film with a line of apparel inspired by the Champion items worn by characters in the movie, which opens tomorrow.
America's favorite high school students hit the big screen this time with new music, big dance numbers and a compelling story with all the fun--and big life decisions--senior year has to offer. Champion provided activewear apparel, including jackets and sweatpants, worn by the film's East High Wildcats.
"Being so involved with 'High School Musical 3' was the perfect challenge for Champion to showcase its innovation and capabilities," said Kevin Hall, Hanesbrands executive vice president, chief marketing officer. "This effort deepens our working relationship with Disney and is an excellent complement to Hanesbrands and Champion's long-term marketing alliance with Walt Disney Parks and Resorts."
Last year, Hanesbrands and Champion entered a 10-year alliance with Disney, which includes product co-branding, attraction sponsorships and other brand visibility and signage at Walt Disney Parks and Resorts properties.
"Champion produced these clothes to engage the millions of 'High School Musical' fans who share our enthusiasm for playing and spending time with friends," said Claire Edgar, director, Champion brand marketing. "The 'High School Musical' line from C9 by Champion gives fans great athletic apparel with great comfort, fit and quality and all the style and fun of the East High Wildcats."
The "High School Musical 3" line from C9 by Champion will offer the following products:
-- Fully lined mesh hoodie, available in true white or orange glow
-- Wildcats racerback tank, available in true white
-- Short sleeve polo, available in true white or orange glow
-- Mesh skort, available in orange glow
The "High School Musical" line from C9 by Champion is available in the boys and girls departments at select Target stores for a limited time. Suggest retail prices range from $16.99 to $22.99 per item.
The line of products will be supported by a nationwide marketing campaign that includes national print advertising in teen magazines, online banner ads, point-of-sale placement, a special promotion for elementary and middle school coaches and a national public relations effort.
"These products fit perfectly with our 'How You Play' advertising campaign and provides new opportunities to bring the Champion brand into the lives of our consumers," Edgar said. "We are pleased to build upon our alliance with Disney."
The Hanesbrands-Disney alliance included the naming rights for Champion Stadium at Disney's ESPN Wide World of Sports Complex, the nation's premier amateur sports venue. There are also brand placement and promotional opportunities throughout the 220-acre complex and in-store promotional and brand building opportunities at ESPN Zone restaurants and stores.
Hanesbrands Inc. (NYSE:HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casualwear and activewear. Hanesbrands has approximately 50,000 employees in more than 25 countries. More information may be found on the Hanesbrands Internet Web site at www.hanesbrands.com.
Champion offers a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion can be purchased at most sporting goods and department stores. For more information about Champion for men and women visit www.championusa.com. Champion is a brand of Hanesbrands Inc.
About Disney's "High School Musical 3: Senior Year"
Disney's "High School Musical" phenomenon leaps onto the big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which America's favorite high school students (ZAC EFRON, VANESSA HUDGENS, ASHLEY TISDALE, LUCAS GRABEEL, CORBIN BLEU and MONIQUE COLEMAN) hit senior year. Amidst a basketball championship, prom and a big spring musical featuring all of the Wildcats, Troy and Gabriella vow to make every moment last as their lifelong college dreams put the future of their relationship in question. A crew of sophomore Wildcats (MATT PROKOP, JUSTIN MARTIN, JEMMA MCKENZIE-BROWN) joins in the fun as the film's incredible new music and exciting dance numbers take maximum advantage of the big screen. HIGH SCHOOL MUSICAL 3: SENIOR YEAR premieres nationwide Oct. 24, 2008. (C) Disney.
About Disney's High School Musical Franchise
Disney's "High School Musical" premiered in January 2006 on Disney Channel U.S. and posted the highest ever ratings for a Disney Channel Original Movie at the time. It went on to become a smash hit internationally, airing on 27 Disney Channels and free-to-air broadcasters worldwide. It has reached more than 255 million viewers in more than 20 languages across 100 countries. It was the first TV movie to be offered on the iTunes Music Store, and was the #1 TV movie on DVD in 2006. That same year, the movie's soundtrack was the #1 ranked album.
"High School Musical," directed by Kenny Ortega, written by Peter Barsocchini, and produced by Bill Borden, Barry Rosenbush and Don Schain, delivered licensed amateur and professional touring stage productions, a best-selling junior novel, a popular consumer products franchise at mass retailers, a themed show at Disneyland(R) Resorts in Anaheim, Orlando and Paris, a sold-out 42-date arena concert tour in North America and Latin America, and a popular touring ice show around the world. Adding to its success, it won two Emmy Awards, a DGA Award, an Imagen Award and a Director's Guild of America Award, among other honors. It received a Billboard Music Award (Soundtrack of the Year) and was nominated for an American Music Award.
"High School Musical 2" was ranked the #1 basic cable telecast of all time following its August 17, 2007, premiere (18.6 million viewers) and thus far has been seen by 200 million total worldwide viewers in 24 languages. The "High School Musical 2" DVD release was the top-selling TV property on DVD for 2007. The movie's soundtrack is triple Platinum. (C) Disney.