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The Quaker Oats Company Awards Goodby, Silverstein & Partners Lead Agency Status

October 24, 2008

CHICAGO, Oct. 24 /PRNewswire/ — The Quaker Oats Company, a division of PepsiCo, Inc. , has named San Francisco-based Goodby, Silverstein & Partners, an Omnicom Group company, its lead advertising agency, following a comprehensive review.

“Goodby, Silverstein captured the essence of our products and the iconic character of the Quaker brand in a unique and captivating way,” noted Mark Schiller, Quaker president. “The agency team exhibited a deep appreciation and passion for our business, combined with the insight and commitment to deliver exceptional work. We are excited to begin working together and to see the amplification of these efforts as the campaign unfolds,” he added.

“We’re thrilled to be working with one of the most iconic brands in America,” said Jamie Barrett, partner and creative director at Goodby, Silverstein & Partners. “Quaker Oats products are so central to so many people’s lives, we can’t wait to begin working with the team at Quaker to create a campaign that draws on the power of this amazing brand,” he concluded.

The agency will assume advertising responsibilities for the Quaker portfolio of brands including its 131-year old signature Old Fashioned Quaker(R) Oats, Quaker(R) Quick Oats, Quaker(R) Steel-Cut Oats, Quaker(R) Instant Oatmeal, Quaker Chewy(R) granola bars, and ready-to-eat cereals including Quaker Life(R) and Cap’N Crunch(R).

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more information, please visit http://www.quakeroatmeal.com/.

About PepsiCo, Inc.

PepsiCo is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 183,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America sustainability index and the Dow Jones World sustainability index. For more information, please visit http://www.pepsico.com/.

About Goodby, Silverstein & Partners

Goodby, Silverstein & Partners was founded in 1983, and is owned by Omnicom Group, Inc. It is a full-service advertising agency with the simple aim of producing the world’s best advertising (as recognized by its industry peers in terms of the distinctiveness of its work and by its effectiveness in the marketplace). Located in San Francisco, GS&P handles over a billion dollars in billings for clients including Sprint, Hewlett-Packard, Comcast, Adobe, Anheuser-Busch, Haagen-Dazs, Elizabeth Arden, Frito-Lay, and the California Fluid Milk Processors Advisory Board (“got milk?”). For more information, please visit http://www.goodbysilverstein.com/.

The Quaker Oats Company

CONTACT: Hilary Crnkovich of The Quaker Oats Company, +1-312-821-1397;or Christine O’Donnell of Goodby, Silverstein & Partners, +1-415-955-6222

Web Site: http://www.quakeroatmeal.com/http://www.pepsico.com/http://www.goodbysilverstein.com/




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