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Rentrak Theatrical Announces Box Office Estimates for Weekend of October 26, 2008

October 26, 2008

LOS ANGELES, Oct. 26 /PRNewswire-FirstCall/ — Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of October 24 through October 26, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, October 26, 2008 by Rentrak Theatrical include:

   RANK   TITLE                              WEEKEND GROSS        LOCATIONS   1      High School Musical 3: Senior Year  $42,000,000              3623   2      Saw V                               $30,500,000              3060   3      Max Payne                            $7,600,000              3381   4      Beverly Hills Chihuahua              $6,916,000              3190   5      Pride and Glory                      $6,325,000              2585   6      The Secret Life Of Bees              $5,935,000              1630   7      W.                                   $5,330,000              2050   8      Eagle Eye                            $4,082,000              2558   9      Body Of Lies                         $4,065,000              2150   10     Quarantine                           $2,550,000              2228   11     Fireproof                            $2,137,383               898   12     Nick And Norah's Infinite Playlist   $2,000,000              1571           Weekend of 10/24/2008 to 10/26/2008           (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                   Amanda Bartz              (310) 854-8124                   (310) 854-8151              solmsted@rogersandcowan.com      abartz@rogersandcowan.com  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com

Web site: http://www.rentrak.com/




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