October 27, 2008
Quaker Oats Names Goodby, Silverstein & Partners As Its Advertising Agency
The Quaker Oats Company, a consumer packaged goods company and a division of PepsiCo, has named Goodby, Silverstein & Partners, an Omnicom Group company, its lead advertising agency.
The agency will assume advertising responsibilities for the Quaker portfolio of brands including its 131-year old signature Old Fashioned Quaker Oats, Quaker Quick Oats, Quaker Steel-Cut Oats, Quaker Instant Oatmeal, Quaker Chewy granola bars, and ready-to-eat cereals including Quaker Life and Cap'N Crunch.
Jamie Barrett, partner and creative director at Goodby, Silverstein & Partners, said: "We're thrilled to be working with one of the most iconic brands in America. Quaker Oats products are so central to so many people's lives, we can't wait to begin working with the team at Quaker to create a campaign that draws on the power of this amazing brand."