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Lifetime Networks Names Nina Lederman Senior Vice President, Series Programming and Development

October 27, 2008

NEW YORK, Oct. 27 /PRNewswire/ — Nina Lederman, respected programming executive and producer of hit comedies, dramas and specials for networks including NBC, ABC, CBS and HBO, has been named Senior Vice President, Series Programming and Development, Lifetime Networks. It was announced today by JoAnn Alfano, Executive Vice President, Entertainment, Lifetime Networks.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081027/NY41849 )

In this role, Lederman will oversee the development of all scripted programming for Lifetime Television. Based in Los Angeles, Lederman will report to Alfano.

In making the announcement, JoAnn Alfano said: “Nina’s extensive experience as a production executive, producer and development executive make her a triple threat in this industry. As the business landscape continues to change, she has the perfect skill set to explore new, efficient and effective production models. The combination of Nina’s talent, strong relationships and vision make her an incredible asset to expand on Lifetime’s record of success in scripted series.”

Lifetime currently has the #1 drama on cable for women 18-49 with “Army Wives,” and the network’s first original prime-time comedy series in a decade, “Rita Rocks,” had a strong debut last week.

Lederman said: “Joining Lifetime is an exciting opportunity and I look forward to working with outstanding executives such as Andrea and JoAnn and their team. I am thrilled to have a chance to use my experience in developing and producing new programming to help build on the network’s impressive foundation of hit scripted series.”

Nina Lederman

Nina Lederman is one of the executive producers of “Maid in Manhattan,” a one hour put pilot at ABC, based on the movie of the same name. From 2005 to 2008, she was President of Joe Roth TV, based at CBS/Paramount.

Lederman started as a producer on numerous television shows for NBC, CBS, ABC and HBO, working on comedy series, specials, variety series and first-run syndication. As a senior producer with Don Mischer, she held numerous producing posts on major international specials such as “Motown 30,”"The Grand Opening of EuroDisney” and many others.

In 1994, Lederman was named Vice President of Production for Comedy, Late Night and Syndication at NBC Studios and supervised the production of “The Tonight Show starring Jay Leno,” and “Late Night with Conan O’Brien.” She also helped to launch “Will and Grace” and “Access Hollywood.”

After five years at NBC, Lederman served as Senior Vice President of Creative Affairs for Michael Ovitz’ Artists Television Group, where she developed comedy and drama with numerous writers/producers, including “Grosse Point” and “The Street” with Darren Star and “The Ellen Show” with Ellen DeGeneres, Carol Leifer and Mitch Hurwitz.

In 2002, Lederman joined Tony Krantz as his producing partner at Flame Television, and sold and launched two seasons of “NASCAR DRIVERS: 360″ on F/X, “FRANKENSTEIN” on USA, “Rock me Baby,”"The Bad Girls Guide,” starring Jenny McCarthy, and “South Beach.”

Lederman graduated Phi Beta Kappa from Mount Holyoke College, in South Hadley, Massachusetts, with a Bachelor of Arts in Theatre and French. She resides in Los Angeles with her family.

LIFETIME is the leader in women’s television and one of the top-rated basic cable television networks. A diverse, multimedia company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

Photo: http://www.newscom.com/cgi-bin/prnh/20081027/NY41849PRN Photo Desk, photodesk@prnewswire.com

Lifetime Networks

CONTACT: Gary Morgenstein for Lifetime Networks, +1-212-424-7162,morgenstein@lifetimetv.com

Web Site: http://www.mylifetime.com/




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