October 28, 2008
Macmillan Publishers Appoints Silverpop to Support Worldwide Email Marketing
International publishing group Macmillan Publishers Limited has appointed email service provider Silverpop to assist the company to reach out to their ten million registered users for its Palgrave Macmillan and Nature Publishing Group (NPG) businesses.
Macmillan publishes high-quality academic, scholarly, and educational journals and books as well as fiction and non-fiction books, and provides a diverse range of third party publishing services to others in the industry. With 350 companies operating in over 80 countries, Macmillan Publishers is one of the largest, most diverse and best known international publishing groups in the world.
"We appointed Silverpop because their interface is really quick and intuitive to use for sending out new emails," said Adam Sewell, head of business systems at Nature Publishing Group. "Silverpop is a progressive company with a good grasp of email issues including data protection, permissions and deliverability."
Silverpop was appointed after Macmillan reviewed a number of leading email vendors. The initial shortlist of twelve was eventually reduced to three. The remaining vendors were then given the opportunity to demonstrate their products to Macmillan staff, from which Silverpop emerged as the top ESP.
"Macmillan is a publishing leader in its markets, and we're delighted to be selected as their strategic email partner," said William Schnabel, vice president of international markets for Silverpop. "We're looking forward to helping Macmillan deliver relevant and measurable email communications to readers across all of their markets."
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top two enterprise-oriented ESPs each of the last four years in international analyst firm JupiterResearch's annual evaluation. Silverpop provides email marketing and lead management technologies to industry-leading companies including Fossil, Siemens, JetBlue, British Sky Broadcasting, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.