October 28, 2008

Valtira Expands Partnership With ExactTarget, Joins Extensions Network

Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.

With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign -- from email delivery to website visit to request for information.

"We are thrilled with our expanded partnership with Valtira," said Peter McCormick co-founder and vice president of partners and channels from ExactTarget. "Our joint customers benefit from Valtira's ability to deliver personalized landing pages and web communications from ExactTarget's on-demand platform."

Highlights of the integration also include the ability to track all click-through history, score leads and integrate data into CRM systems like Salesforce.com. Site visitors can also request customized content which is automatically delivered through ExactTarget.

"ExactTarget and Valtira together provide a scalable, integrated platform for personalized communications," stated David Bagley, Valtira's Chairman and CEO. "We have expanded our partnership and integration to deliver the personalized experience marketing professionals require."

About Valtira

Valtira is the provider of The Valtira Online Marketing Platform with a full range of capabilities enabling Marketing Departments to create demand and flexibly manage content and campaigns based on real-time metrics.

Delivered as a software-as-a-service offering, Valtira helps companies deliver effective web marketing solutions and react quickly to changing customer needs. Valtira enables marketers to easily manage content, personalize campaigns, incorporate social networking, improve marketing ROI and engage customers across all marketing vehicles.

Founded in 2003 and based in Minneapolis, Minnesota, Valtira serves a broad range of customers including Fortune 500 companies, mid-market organizations, new ventures and government agencies. For more information, visit www.valtira.com or call 1.877.658.3700.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc.

For more information, visit www.exacttarget.com or call 1-866-EMAILET. For more information on the Extensions Network, please visit www.extensionsnetwork.com.