October 28, 2008
The Third Floor Selects InterSense Motion Tracking Technology to Support Film and Gaming Previsualization
InterSense Incorporated, a market leader in precision motion technology, announced today that The Third Floor, a premier digital studio that offers previsualization for commercials, feature films and video game cinematics, has expanded its IS-900 virtual camera motion tracking system to broaden its real-time previsualization capabilities. To date, the company has used an IS-900 system for two Robert Zemeckis animated films, "Beowulf" (2007) and "A Christmas Carol" (2009), as well as in the development of Blizzard Entertainment's "Starcraft II" video game, with additional projects in progress.
By leveraging InterSense's virtual camera technology, The Third Floor is able to efficiently and effectively capture previs scenes, or "animated 3D storyboards," inside a real-time virtual environment. With the InterSense system, The Third Floor can easily "scout" virtual locations and discover the best camera angles from which to shoot the action. In addition, The Third Floor uses the virtual camera to shoot final animated performances with the same level of hand-held fluidity and real-time response cinematographers expect when shooting live-action films. The Third Floor uses InterSense interface software to drive Autodesk MotionBuilder(R), a real-time 3D display engine, providing directors with total stylistic control over the design of their shots.
"The InterSense virtual camera system is making our previsualization process even more collaborative, by allowing our teams to literally put the camera back in the hands of the filmmakers with whom we work," stated Chris Edwards, co-founder and CEO of The Third Floor. "We are thrilled with what the IS-900 system enables us to do today and we're excited to continue our relationship with InterSense, as we devise new ways to enhance the previsualization experience."
"We are very proud to partner with The Third Floor, helping them leverage the power of motion tracking technology to innovate new previsualization techniques," stated Dean Wormell, Director, Visualization & Simulation Applications Marketing, InterSense. "The Third Floor is a leader in the previs world, providing its commercial, game, and feature film clients with streamlined workflows that allow complex live-action and CGI projects to be completed efficiently, with higher quality and lower production costs than were traditionally possible."
Founded in 1996, InterSense Incorporated is a precision motion technology company delivering real-time positioning, tracking and alignment capabilities, which bring higher speed and quality to visual simulation, enhanced vision and navigation applications. InterSense's patented motion tracking products enable realistic interaction with computer graphics for demanding applications such as simulation and training; cockpit and vehicle guidance; oil and gas exploration; manufacturing; virtual prototyping and design; medical imaging; entertainment; and video/film production. Privately-held InterSense is headquartered in Bedford, Massachusetts. For more information, visit www.intersense.com.
About The Third Floor
The Third Floor is a Los Angeles-based digital studio founded by six of Lucasfilm's top previsualization artists who worked on "Star Wars: Episode 3" from the "third floor" of George Lucas' Victorian mansion. After designing elaborate sequences for George Lucas and Steven Spielberg, The Third Floor began offering the same state-of-the-art previs to clients around the world. Since 2004, the studio has designed a wide range of commercials, feature films and video game cinematics, including elaborate sequences for films such as "Beowulf,""Cloverfield,""The Chronicles of Narnia: Prince Caspian,""Fantastic Four: Rise of the Silver Surfer,""Valkyrie" and "Eagle Eye," as well as cinematics for Sony Computer Entertainment's "Lair" and Electronic Arts' "Command & Conquer: Red Alert 3." For more information, visit: www.thethirdfloorinc.com.
Press Contact: Jon Bloom Citigate Cunningham for InterSense +1 617 374 4298 [email protected]