National Political Spending on Clear Channel Radio Up 98% Versus 2006 Levels
Posted on: Wednesday, 29 October 2008, 12:00 CDT
Clear Channel Radio:
WHO: Political directors and media buyers executing campaigns in 2008... WHAT: ... are realizing the power of radio. Spending on national political spots on Clear Channel Radio stations in 2008 (January through September) increased a whopping 98% over 2006 levels. Other political spending increases include: -- Total political spending: up 48% compared to 2006 and 54% compared to 2004 -- Local political spending: up 8% compared to 2006 and 48% compared to 2004 -- National political spending: up 59% compared to 2004 WHERE: All 800+ Clear Channel Radio stations across the country, both on-air and online. WHY: Radio is gaining audience while other mediums are losing it - and with more than 110 million adult listeners in the U.S. tuning into Clear Channel Radio, it is the most wide-reaching medium by far. Radio has the most passionate audience of any medium. And radio is the most flexible medium.
Source: Business Wire
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