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Two Leading Children’s Interactive Entertainment Companies Tap Wonacott Communications for Public Relations

October 29, 2008

PSYCLOPS, an exciting new line of character-based multi-platform products, and Cookie Jar Entertainment’s Digital Media division, the digital media and interactive entertainment arm of one of the world’s largest independent children’s entertainment, consumer products and education companies, have both tapped Wonacott Communications, a full-service boutique public relations and integrated communications agency, to head their public relations efforts in North America.

“Both PSYCLOPS and Cookie Jar are extremely innovative and exciting companies that are at the forefront of the children’s interactive entertainment industry,” said Jason Wonacott, CEO, Wonacott Communications. “Both companies understand and appreciate the value of working with a PR agency that has all of the tools and experience of a major firm, but the adaptability and personal touch of a boutique practice.”

Wonacott Communications is spearheading the public relations campaign launching PSYCLOPS this holiday season. PSYCLOPS enters the kids market with iPod nano “3G” protective cases and the kid-friendly and kid-safe interactive website PSYCLOPS HeadQuarters for kids 8-14 years old. Currently in open beta service, PSYCLOPS HeadQuarters provides kids with an immersive music and dance experience where their creativity can flourish. Kids and parents interested in being among the first to experience PSYCLOPS HeadQuarters can sign up at the official website, http://www.psyclopshq.com.

Following the recent acquisition DIC Entertainment, Cookie Jar Entertainment is now one of the world’s largest privately-held children’s entertainment company. Cookie Jar’s extensive library includes well-known brands such as “Strawberry Shortcake”, “Caillou”, “Inspector Gadget”, “The Doodlebops”, “Arthur” and “Johnny Test”, among many, many others. Wonacott Communications spearheaded the public relations effort behind the launch of the company’s first free-to-play/micro-payment children’s multiplayer online action game, Magi-Nation: Battle for the Moonlands. Wonacott Communications works closely with Cookie Jar’s public relations team, expanding the digital media division’s future growth and product initiatives.

“Wonacott Communications has proven to be a dedicated and successful partner that produces incredible results,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “We enjoy working with such an experienced team that fully understands the intricacies of children’s interactive entertainment.”

About Wonacott Communications, LLC

Wonacott Communications, LLC is a full-service public relations and integrated communications agency that combines the experience and resources of a large firm with the personal touch, adaptability and dedication of a boutique practice. Based in Los Angeles, WComms expertly orchestrates communications programs for publicly traded and privately owned companies in the digital media, online entertainment, lifestyle, corporate and technology spaces domestically and around the globe. More information on WComms can be found at http://www.wonacottpr.com.

About PSYCLOPS LLC

PSYCLOPS is a fresh and exciting character-based multi-platform product and online experience for kids 8-14 years old. The first hip PSYCLOPS characters to hit the dance battle scene are Ike and Syndi, who find their likeness in vibrant and distinctive PSYCLOPS protective cases for the iPod nano “3G.” Together with a complimentary interactive web-based music and dance community site, PSYCLOPS HeadQuarters, PSYCLOPS is an exciting iPod accessory and truly customizable online experience like nothing else available today. At PSYCLOPS HeadQuarters, users can join an interactive community, create their own avatars, dance moves and music, and share their unique dance videos with family and friends, via email or by downloading to their video iPods.

Launched by Los Angeles-based PSYCLOPS LLC, PSYCLOPS cases and online site are kid-safe with age appropriate content. Join the movement today at the PSYCLOPS HeadQuarters: http://www.psyclopshq.com.

About Cookie Jar Group

The Cookie Jar Group is a Canada-based global children’s entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment’s library of nearly 6,000 half-hour episodes features some of the world’s most recognizable brands, including “Strawberry Shortcake,”"Care Bears,”"Caillou,”"Inspector Gadget,”"The Doodlebops,”"Arthur” and “Johnny Test”. The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children’s television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America’s largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.

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