• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Render Films Digital Studios Launches "Do You Trust Your Data" Videos for Informatica Corporation

Posted on: Thursday, 30 October 2008, 15:00 CDT

Render Films (www.renderfilms.com), located in Scottsdale, Ariz., and Los Angeles, Calif., has begun production of a series of videos as part of a digital marketing campaign for Informatica (www.informatica.com), the leading provider of data integration software and services.

Building on the success of Sunday Stroll, unveiled at Informatica's customer conference earlier this year, Render Films will create four additional spots. All five videos use humorous and impactful situations to highlight Informatica's key value proposition: the need for trusted data. The videos will be showcased on www.doyoutrustyourdata.com.

"The way people interact with information has shifted. Technology has advanced, methods of communicating with audiences have changed," says Amer Tadayon, Render Films. "Web-based video has become an effective, and cost-effective, way for companies to communicate their brand value, and engage their audience to help extend that message."

"You see a lot of corporations attempting to use video to engage their audiences and create a viral effect," says Chris Boorman, Chief Marketing Officer, Informatica. "Some have done it successfully. But, truthfully, many have really done nothing more than cast some rather boring marketing materials to video. We chose Render Films because they understood the qualities that cause a video to become viral. And they were able to distill our message into short spots that have those qualities.

"Trusted data is a business requirement," says Boorman. "Without it, companies cannot confidently make business decisions. In fact, without trusted information, we're all at a disadvantage. Render Films is helping us make that point, and extend it out to a wide audience with rich and creative content using cutting-edge technology."

ABOUT RENDER FILMS

Render Films is a leader in digital content, creating and producing webisodes, viral spots and interactive shows for its clients. They specialize in creating compelling digital content for the web, mobile devices and other emerging platforms.

ABOUT INFORMATICA

Informatica Corporation (NASDAQ: INFA) is the leading independent provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. Over 3,350 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale.

Source: Business Wire

More News in this Category