October 31, 2008
Channel 7 Says ‘Can Do’ to the Hungry for the 31st Year
SOUTHFIELD, Mich., Oct. 31 /PRNewswire/ -- WXYZ-TV/Channel 7 will once again join with Big Boy Restaurants and the Detroit Area And Clinton Valley Councils of the Boy Scouts of America, to sponsor Operation Can-Do. The 31st annual community service campaign collects and distributes food to the hungry in metropolitan Detroit.
Area Boy Scouts will kick off the 2008 campaign with a door-to-door "Scouting For Food" collection on Saturday, November 8th. Donations of canned goods to Operation Can-Do can be made at any Big Boy Restaurant in the Detroit metropolitan area through December 31st.
"Over the past three decades, this holiday tradition has provided the perfect opportunity for the community to contribute, feeding Michigan's hungry, half of whom reside in Metro Detroit," says Bob Sliva, WXYZ-TV Vice President and General Manager. "This year is especially important to help those in need with so many hit hard by the economy."
Last year's Operation Can-Do campaign brought in 225 tons of food to help feed families and individuals through soup kitchens and food banks in the tri-county area, feeding over 1.5 million people. Since its inauguration, the program has collected over 10 million pounds of food, providing over 20 million meals to the hungry of Metropolitan Detroit.
The E. W. Scripps Company ( http://www.scripps.com/ ) is a diverse, 130-year-old media enterprise with interests in broadcast television stations, newspaper publishing, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 15 markets and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service; and United Media, the licensor and syndicator of Peanuts, Dilbert and approximately 150 other features and comics.
CONTACT: Diane Charles of WXYZ-TV, +1-248-827-9402
Web site: http://www.wxyz.com/http://www.scripps.com/