Regal Entertainment Group Offers Madagascar: Escape 2 Africa: The IMAX Experience at 29 Locations
Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that Madagascar: Escape 2 Africa: The IMAX Experience(R) will be available at a total of 29 Regal Entertainment Group IMAX(R) theatres across the country. These Regal IMAX Theatres include 11 locations that will showcase the film through recently installed IMAX digital projection systems. Advance tickets are on sale now for Madagascar: Escape 2 Africa: The IMAX Experience. The movie opens Friday, November 7.
“Regal Entertainment Group is proud to add 11 new IMAX digital projection systems to our theatres,” stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. “All of Regal’s 29 IMAX theatres will offer Madagascar: Escape 2 Africa: The IMAX Experience. The film opens November 7th and is certain to provide our patrons with a colorful, lively and entertaining escape to the movies.”
The new IMAX theatres are part of an agreement between Regal Entertainment Group and IMAX which will increase Regal’s total number of IMAX(R) theatres to 52 by the end of 2010. Some locations are new theatres where the IMAX digital projection systems will premiere during the building’s grand opening. At existing locations, an auditorium will be converted to include The IMAX Experience. Regal has twelve IMAX theatres opening during the fourth quarter of this year:
October 24, 2008 Regal El Dorado Hills Stadium 14 Sacramento , CA & IMAX October 24, 2008 Regal Deer Park Stadium 16 & IMAX NYC - Long Island October 24, 2008 UA Sheepshead Bay Stadium 14 & NYC - Brooklyn IMAX October 31, 2008 Edwards Fairfield Stadium 16 & Sacramento , CA IMAX November 7, 2008 Regal Augusta Exchange Stadium 20 Augusta , GA & IMAX November 7, 2008 Regal City Centre Stadium 16 & Stockton , CA IMAX November 7, 2008 Regal Civic Center Stadium 16 & Ventura County, CA IMAX November 7, 2008 Regal Crossgates Stadium 18 & Albany , NY IMAX November 7, 2008 Regal Gulf Coast Town Center Fort Myers , FL Stadium 16 & IMAX November 7, 2008 Regal Martin Village Stadium 16 & Olympia , WA IMAX November 14, 2008 Regal Aliante Stadium 16 & IMAX Las Vegas, NV TBA - Dec. 2008 Regal Sunset Station Stadium 13 & Las Vegas , NV IMAX
A complete list of Regal IMAX Theatres is available at www.REGmovies.com/imax
These 12 new theatres will utilize the IMAX digital projection system to showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX’s proprietary digital surround sound system and patented theatre geometry create “The IMAX Experience,” making audiences feel as if they are IN the movie.
In Madagascar: Escape 2 Africa, all of the loveable characters are back – Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins. Left marooned on the distant shores of Madagascar, the New Yorkers have hatched a plan so crazy it just might work. With military precision, the penguins have repaired an old crashed plane — sort of. Once aloft, this unlikely crew stays airborne just long enough to make it to the wildest place of all — the vast plains of Africa, where the members of our zoo-raised crew encounter species of their own kind for the very first time. Africa seems like a great place…but is it better than their Central Park home? Madagascar: Escape 2 Africa: The IMAX Experience has been rated PG for some mild crude humor.
With proprietary IMAX DMR(R) (Digital Re-mastering) technology, several of today’s biggest Hollywood releases, including The Dark Knight, 300, Harry Potter and the Order of the Phoenix, Spider-Man 3 and many others have been converted into IMAX’s immersive format and presented in IMAX theatres. The IMAX versions of these films have been met with excellent consumer response and critical acclaim. Upcoming Hollywood movies to be released in IMAX’s format include: “The Day the Earth Stood Still” (December 2008); “Monsters vs. Aliens” (March 2009) and “The Watchmen” (March 2009).
Regal IMAX Theatres also offer IMAX(R) 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX’s powerful 3D projection system – which simultaneously projects two separate images onto the IMAX screen – and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelopes the audience.
Regal Entertainment Group theatres reward frequent guests through the Regal Crown Club. More than 12-million moviegoers have joined this industry-leading loyalty program. Through the Regal Crown Club patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,754 screens in 549 theatres in 39 states and the District of Columbia as of October 23, 2008, with over 242 million annual attendees for the fiscal year ended December 27, 2007. Our geographically diverse circuit includes theatres in all of the top 33 and 44 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.1 screens per location, which is well above the North American motion picture exhibition industry 2007 average of 6.9 screens per location. We develop, acquire and operate multi-screen theatres primarily in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the U.S. Additional information is available on the Company’s Web site at www.REGmovies.com.