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Rentrak Theatrical Announces Box Office Estimates for Weekend of November 2, 2008

November 2, 2008

LOS ANGELES, Nov. 2 /PRNewswire-FirstCall/ — Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of October 31 through November 2, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, November 2, 2008 by Rentrak Theatrical include:

     Rank      Title                           Weekend Gross        Locations        1 High School Musical 3: Senior Year    $15,035,000            3626        2 Zack and Miri Make a Porno            $10,682,000            2735        3 Saw V                                 $10,110,000            3084        4 Changeling                             $9,407,250            1850        5 The Haunting of Molly Hartley          $6,009,432            2652        6 Beverly Hills Chihuahua                $4,747,000            3004        7 The Secret Life Of Bees                $4,000,000            1611        8 Max Payne                              $3,700,000            2564        9 Eagle Eye                              $3,400,000            2007       10 Pride and Glory                        $3,260,000            2585       11 W.                                     $2,450,000            1803       12 Body Of Lies                           $2,365,000            1414           Weekend of 10/31/2008 to 11/02/2008           (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate website at Rentrak.com.

   Contacts:   Rogers & Cowan for Rentrak Corporation   Sallie Olmsted                 Amanda Bartz   (310) 854-8124                 (310) 854-8151   solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com

Web site: http://www.rentrak.com/




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