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Jewelry Television(R) to Offer Commemorative Presidential Birthstone Sets on Election Day, 2008

November 3, 2008

KNOXVILLE, Tenn., Nov. 3 /PRNewswire/ — In honor of the 2008 presidential election, Jewelry Television(R) (JTV) is offering Commemorative Presidential Birthstone Sets exclusively on Tuesday, November 4th (Election Day). Each set includes an oval cut gemstone of the nominee’s birthstone and a carved onyx donkey or elephant celebrating the respective political parties. These limited edition sets are $19.99 and will be available on JTV’s television broadcasts and http://www.jtv.com/.

“It’s a great way for gemstone collectors to celebrate patriotism and support their favorite candidates,” said Joyce Richman, Senior Vice President of Programming at JTV. “We are planning to keep tabs on which birthstone set is selling best on Tuesday to create a sense of fun and excitement on this historic Election Day,” said Richman.

Barack Obama/Joe Biden Birthstone Set

Native Hawaiians treasure peridot and refer to the stone as the tears of Pele, a Hawaiian goddess of fire. Peridot is also the birthstone for Democratic Presidential Nominee, Barack Obama, who was born in Honolulu, Hawaii on August 4, 1961. Citrine is the birthstone of Democratic Vice Presidential Nominee, Joe Biden, who was born on November 20, 1942. One of very few naturally occurring yellow gemstones, citrine was traditionally believed to increase clarity and foster a healthy heart.

John McCain/Sarah Palin Birthstone Set

Born August 29, 1936, John McCain’s birthstone is the beautiful green peridot. Peridot is mined almost exclusively in the United States including Arizona, where the Republican Presidential Nominee served as a U.S. senator for nearly 20 years. Republican Vice Presidential Nominee, Sarah Palin, was born on February 11, 1964 and enjoys amethyst as her birthstone. Several ancient cultures believe amethyst brings good fortune and protection.

About Jewelry Television(R)

Jewelry Television(R) is a home shopping network focused exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(R) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States.

Industry experts host informative programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and Graduate Gemologist Degrees from the Gemological Institute of America. Jewelry Television(R) shows can be viewed live from jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones or check your local listings.

Headquartered in Knoxville, Tennessee, the network celebrated its 15th anniversary in October.

Jewelry Television

CONTACT: Kelly Fletcher, Jewelry Television, +1-865-249-8371,Kelly@kellyfletcherpr.com

Web site: http://www.jtv.com/




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