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Learn About the China Cable Television Market Assessment and Forecast to 2012

November 4, 2008

Reportlinker.com announces that a new market research report related to the Television industry is available in its catalogue.

China Cable Television Market Assessment and Forecast to 2012

http://www.reportlinker.com/p096726/China-Cable-Television- Market-Assessment-and-Forecast-to-2012.html

One of the ‘BRIC’ countries and the biggest television market in the world, China has long been seen as a land of opportunity for foreign investors. But many have found the unique market conditions impossible to fathom. China cable TV is Screen Digest’s first major China-specific management report. It is also the first report on the market that gives a comprehensive overview of China’s cable television market with 10 years of detailed historical data and five year projections for market size and value. Also included are detailed profiles of the 20 largest cable operators.

The report details the general economic situation of the market, looking at population and economic growth, TV penetration and the important political structure of the broadcasting industry in China. The report also provides a comprehensive introduction to the cable television industry in China, detailing structure of the cable TV market, current progress towards digital migration, service offering, the regulatory environment and key issues around triple-play, premium pay TV content and foreign channels.

Produced as a collaboration between Screen Digest and R&TI (a division of China’s media regulator SARFT), this report also features a unique interpretation of major broadcasting policies, the competitive situation of all digital TV platforms and strategic plans on issues including triple-play, Video-on-demand and high definition TV.

With detailed data on technology suppliers to the market (down to an operator level for the top 20 companies),, this report provides a comprehensive market review and assessment for investors, operators, content players and technology suppliers.

Key findings:

— China is the world’s largest TV market, with 378m TV households and 152m cable TV households by the end of 2007.

— Cable accounts for 99.3 per cent of the Chinese pay TV market, and is expected to maintain market share at over 90 per cent through to 2012.

— Licensed cable operators were recently consolidated from thousands to just over three hundred.

— Penetration of cable homes-passed in China is 79 per cent, with roughly 25 per cent cable operators achieving between 91 per cent and 100 per cent uptake within their area of operation.

— 86.5 per cent of all cable operators transmit 30 or more analogue channels on their networks; 24 per cent of cable operators carry 40 or more analogue channels.

— 65.6 per cent of cable operators offer on demand services, 53.8 per cent of operators can provide cable Internet, only 6.5 per cent of operators offer cable telephony service due to regulatory issues.

— The wide range of analogue channels in the basic service mean pay TV has limited appeal. Cable TV ARPU has been stagnant at around $2 for the past decade.

— Cable Internet contributes an average of two per cent to total cable revenue

— Pay TV contributes less than 10 per cent to total cable TV revenue.

— China aims to switch-off analogue TV by 2015. Current digital cable TV subscribers are 25m (17 per cent of cable TV homes).

— Three HD channels are available on cable in most areas in the country.

— Premium television is alien to the majority of Chinese viewers. Cable operators have largely failed to address this problem

— Government policy is still the driving force behind major changes in China’s cable industry, despite occasional local mavericks.

In the report:

— Comprehensive industry overview with historical data from 1997 through 2012 forecasts.

— Forecast of total market growth to 2012

— Comprehensive assessment for five selected operators in the market.

— Individual profile with 15 years’ historical data and five years’ forecast data of all top 20 operators

— Introduction of the overall broadcasting industry landscape

— Detailed analysis of opportunities for international investors and suppliers

Executive Summary

Methodological Notes

Regions covered

How data was collected

Data conventions

Currency, exchange rate and business tax

China-specific definitions used in this report

Acknowledgements

Country Overview

Population and economy

TV penetration

Average income by region

Political administration structure in broadcasting

Consolidation

Introducing the Chinese Cable

TV Market

Market size

Market value

Structure of the cable TV industry

Network status

Cable TV stations and cable network operators

Cable value chain

Cable regulation

Future regulation

Industry committees and societies

Free and pay TV channels carried on cable networks (analogue and digital)

Strategic planning for the Chinese cable TV industry

Key cable TV related policy

Channel carriage

Media ownership and foreign investment

Domestic private investment

Business models of digital cable deployment

China Cable TV key facts 1997-2012

Super-sized cable operators

Low cable APRU

Simple business model

Post-migration embarrassment

Oriental Cable Network (Shanghai)

Regional snapshot

Brief history of Oriental Cable Network (OCN)

Benchmarking OCN

Network status

Services

Technology

Competition

Market perspective

Beijing Gehua CATV Network

Regional snapshot

Brief history of Beijing Gehua Cable

Benchmarking Gehua Cable

Network status

Services

Digital migration and fiscal gap

Technology

Competition

Market perspective

Shenzhen Topway Video

Regional snapshot

Benchmarking Shenzhen Topway

Network status

Services offered

Technology

Competition

Market perspective

Hangzhou Huashu Digital TV

Regional snapshot

Brief history of Hangzhou Huashu

Benchmarking Hangzhou Huashu

Network status

Services

Technology

Competition

Market perspective

Nanjing Broadcasting Network

Regional Snapshot

Brief history of Nanjing Broadcasting Network (NBN)

Benchmarking Nanjing Broadcasting Network

Network status

Services

Technology

Competition and market perspective

Provincial level cable operators

Background of consolidation

Benchmarking newly consolidated provincial level cable operators

Network status

Services offered

Other services

Technology

Competition

Market perspective

Tianjin Cable Network

Qingdao Cable Network

Chengdu Xingwang Cable Network

Guangzhou Cable Network

Foshan Pearl River Cable Network

Hebei Cable Network

Guangxi Cable Network

Henan Cable Network

Jiangxi Cable Network

Shaanxi Cable Network

Zhongguang Cable Network

Yunnan Cable Network

Jilin Cable Network

Inner Mongolia Cable Network

Xinjiang Cable Network

Appendix 1

Appendix 2

Appendix 3

Tables and Charts

Executive Summary

Methodological Notes

Exchange Rate

Country Overview

Country overview

Population by region

Average income by region

Introducing the Chinese Cable

TV Market

China cable overview

Cable network operators by administration level

Scale of cable network capacity

Broadcasting Industry Value

Top 20 companies analogue vs.digital monthly prices

Cable industry value chain

SARFT timetable for digitalization

Cities with full digital migration

SARFT plan of broadcasting development in China

World IPTV market rank 2007: Top 10 by subscriber numbers

Set-top box supply to top 20

Middleware supply to top 20

Conditional access supply to top 20

Cable modem supply to top 20

Key cable TV related policy

Foreign satellite channels landed in China

China Cable TV key facts 1997-2012

Top twenty cable operators in China

China cable pay TV revenue growth

Cable TV revenue split

Country total vs. top 20 overview

Top 20 operator ARPU

Cable Internet revenue share

All 20 operator profiles have the following tables and charts

Key data 2007: Oriental Cable Network

Oriental Cable Network ARPU growth forecast till 2012

Regional data 2007: Shanghai City

Oriental Cable Network: market size

Oriental Cable Network: Technology providers

Oriental Cable Network: revenue contribution by service 2007

Oriental Cable Network: revenue contribution by service 2012

Oriental Cable Network: market size and revenue forecast

Provincial level cable operators

Top 20 cable operators by size

Top 20 cable TV penetration rank

Cable TV penetration rank

Average monthly income rank

Analogue VS digital package prices 2007 & 2012

Group profile cable Internet subscribers rank

Appendix 1

National free-to-air channels

Appendix 2

Foreign satellite channels landed in China

Appendix 3

Major cable TV industry organizations and societies

To order this report:

China Cable Television Market Assessment and Forecast to 2012

http://www.reportlinker.com/p096726/China-Cable-Television- Market-Assessment-and-Forecast-to-2012.html

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