North Shore Music Theatre Names Blitz Media, Inc. Agency of Record
Posted on: Tuesday, 4 November 2008, 12:00 CST
The award-winning North Shore Music Theatre in Beverly, MA has named Blitz Media, Inc. its agency of record. The not-for-profit organization is one of the most attended theatres in the country, and the second largest performing arts organizations in greater Boston. With more than 20,000 subscribers, it routinely draws more than 350,000 patrons annually to its self-produced innovative interpretations of classic and contemporary musical theatre works.
Blitz Media will develop and implement a strategic cross-platform media plan to reach Boston-area theatre lovers and new audiences, as well as exposing the mission and success of community-based theatre to potential sponsors seeking new opportunities via this asset-laden platform. Through its experiential marketing group, Blitz Live!, a variety of non-traditional and new media tactics, will be utilized to extend the North Shore Music Theatre brand into new avenues of exposure and audience awareness.
"We chose Blitz Media as our agency in part because of the capabilities of the Blitz Live! group to create touch marketing opportunities for us," said Donna Coskren, Director of Marketing and Audience Development at North Shore Music Theatre. "As a non-profit organization, we have to go beyond traditional mass media to gain maximum exposure -- and maximum value."
"I cannot tell you how excited I am to be working with such an outstanding theatre company," said Blitz Media President Marci Cohen. "We are going to help bring North Shore Music Theatre to a new level of prominence in New England."
About Blitz Media, Inc.
Founded in 1986, Blitz Media is an independent full-service media strategy, planning and buying firm. Sixty media professionals service both regional and national clients across all categories by providing smart and creative media solutions that deliver business results and consistently exceed expectations. Blitz Media is an employee-owned company. For more information, please visit www.blitzmedia.com.
SOURCE: Blitz Media, Inc.
Source: MARKET WIRE
Related Articles
- iPlaces(TM) New Mobile Marketing Service for iPhone & iTouch Devices
- IBM Cognos Honors Niteo Partners as North American Services Partner of the Year for the Third Year in a Row at Cognos Forum
- National Geographic Renews Its Long-Standing Relationship With Marketing Services Leader Epsilon
- Creative Search Media Announces Four New Media Interactive Marketing Services
- Hansa Marketing Services Launches Advanced SEO Services
- Freedom Communications Adds Powerful Search Engine Marketing Services to Its Portfolio of Products and Services Available to Advertisers
- ClearSky Mobile Media Is Making Universal Music Group Content Available to Carriers
- comScore Media Metrix Announces New Competitive Search Marketing Service
- Under New Name, 'Transcontinental CC3' Becomes One of Largest Direct Marketing Services Providers/Printers in North America
 |
 |
User Comments (0)
RSS Feeds