November 7, 2008

Atrinsic to Announce 2008 Third Quarter Results on November 12, 2008

New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a premier mobile entertainment Company, today announced that management will report its 2008 third quarter financial results after the close of the market on Wednesday, November 12, 2008. Management will then host a conference call at 8:30 a.m. Eastern Time on Thursday, November 13 to discuss the results with the investment community.

Anyone interested in participating should call 1-800-762-8795 if calling within the United States, or 480-629-9041 if calling internationally. A replay will be available until November 19, 2008, which can be accessed by dialing 800-406-7325 if calling within the United States, or 303-590-3030 if calling internationally. Please use passcode 3940885 to access the replay.

The call will also be accompanied by a live webcast and will be accessible at the Company's corporate website at

About New Motion, Inc.

New Motion, Inc. doing business as Atrinsic (NASDAQ: NWMO) is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, Atrinsic was founded in 2005 and is headquartered in New York with offices in Irvine, Calif., Seattle, Wash., and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and their mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit