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Last updated on April 16, 2014 at 1:21 EDT

Guitar Center and Motley Crue Award The Last Vegas the Ultimate Career-Altering Opportunity

November 11, 2008

WESTLAKE VILLAGE, Calif., Nov. 11 /PRNewswire/ — In front of a capacity crowd at the world famous Whisky A-Go-Go, complete with music industry tastemakers, Guitar Center and Motley Crue selected The Last Vegas from Chicago, IL, as the winner of Guitar Center On-Stage last night. Over the past eight weeks, bands across the United States submitted their music at makerockhistory.com. From close to 8000 submissions, 30 semi-finalists were selected, which were then narrowed down to the six top undiscovered bands in the country, with The Last Vegas prevailing as the one band chosen for the ultimate, career altering opportunity — the chance to open on tour for rock icons, Motley Crue. In addition to the slot on Motley Crue’s 2009 “Saints Of Los Angeles” U.S. tour (dates to be announced on Friday, November 14th), The Last Vegas also takes home $25,000 cash, $20,000 in exclusive new gear from Gibson Guitars, management from Tenth Street Entertainment, and a recording deal from Eleven Seven Music. In true Crue fashion, The Last Vegas also found out that their career is literally going from “0″ to “60″ overnight and will be opening for the notorious rockers at the Hollywood Palladium in Los Angeles this Friday, November 14th. The band will record their first single immediately. It will be available as a stream on AOL on November 24th and as a download on iTunes by November 25th.

Guitar Center On-Stage is a revolutionary platform for organically scouting and launching upcoming, unsigned artists in the music industry. The six final bands each performed three songs live for their potential tour mates and mentors, Motley Crue. However, it was The Last Vegas that truly stole the night.

“The overall talent and energy of The Last Vegas surpassed our expectations,” said Motley Crue’s Vince Neil. “Motley Crue is excited to pass the torch on to these amazing musicians, just as Ozzy did for us over 25 years ago.”

Norman Hajjar, EVP and Chief Marketing Officer for Guitar Center noted, “We are thrilled with the outcome of the debut of the Guitar Center On-Stage initiative. The proof is in the amount of fans and bands that showed their support on the makerockhistory.com site — with over 500,000 unique visitors per month. Not only was this our most ambitious program to date, but also so fulfilling to provide a platform that discovers up and coming bands from across the nation, and now for The Last Vegas. On-Stage marks a major milestone in Guitar Center’s history for supporting aspiring artists.”

“From the label and management perspective,” said Allen Kovac, CEO and Founder of Tenth Street Entertainment and Eleven Seven Music, “We are looking forward to supporting The Last Vegas, and taking the next steps to further launch their career and support them with innovative marketing, radio promotion, public relations and of course preparing them for the tour of their lives — with Motley Crue!”

Chad Cherry, lead singer of The Last Vegas said, “Guitar Center On-Stage has been an amazing journey so far and we are just getting started. It is hard to grasp right now, but we know our lives are going to completely change. Now we are ready to put on a killer live show and are ready to rock at the Hollywood Palladium.”

For more in formation or to watch highlights from Guitar Center On-Stage, please go to http://www.makerockhistory.com/

   Upcoming tour dates will be announced later in the week.    About Guitar Center  

Guitar Center is the world’s largest retailer of guitars, amplifiers, percussion instruments, keyboards, and pro-audio and recording equipment. Our retail store subsidiary presently operates 214 Guitar Center stores across the nation. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, http://www.musiciansfriend.com/. In addition our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company’s Web site at http://www.guitarcenter.com/

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

About Motley Crue

Having survived three decades of decadence and nearly every possible obstacle, including several brought on by themselves, Motley Crue now find themselves alive and elevated to rock royalty. The Crue have returned with the recent release of Saints of Los Angeles, their first CD with the original line-up — Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil — in over a decade and the ninth studio album in their career. The disc debuted at #1 on the Independent Album chart and was the top debut of the week at #4. Based on the band’s New York Times bestseller, The Dirt, the revealing CD offers tremendous insight into the lives of the rebellious leaders of the “L.A. sleaze rock” movement. The single “Saints of Los Angeles” broke barriers when it was released simultaneously on Rock Band and by traditional means, selling more than five times the number of downloads via the video game as it did on iTunes in its first week of release. The band currently toured on the inaugural Crue Fest, the top rock festival of the summer. http://www.motley.com/

About Tenth Street Entertainment

Tenth Street Entertainment (http://www.10thst.com/), the leading music management company founded by industry veteran Allen Kovac is a leader in the kind of wide-ranging marketing alliances, branding opportunities, research based promotion and online convergence that marks the future of the entertainment business. At Tenth Street Entertainment, every release is a convergence of the company’s departments that oversee the music, radio, marketing, press, online media, touring, branding, international, third party licensing and strategic partnerships that inspires each artist’s brand to live long lives in many areas and in unexpected places around the world. The prestigious artist management roster includes Motley Crue, Buckcherry, Debbie Harry and Blondie, Sixx:A.M., Papa Roach, Jet, Drowning Pool, Marion Raven, Charm City Devils and the Exies.

About Eleven Seven Music

Eleven Seven Music is a top Independent Active Rock label (according to Mediabase and industry trade Radio & Records) and is among the best performing rock labels, taking hold on a good portion of the rock charts since its inception in January 2006. With the recent #1 independent release from Motley Crue (the label scored the #2 position last year with Sixx:A.M.’s The Heroin Diaries Soundtrack and Buckcherry’s Platinum and Grammy-nominated 15 ), Eleven Seven continues to build on its model of research-based marketing strategies targeted directly to the fans and building out from that base. Helmed by President Nikki Sixx, the label’s roster includes Motley Crue, Buckcherry, Sixx:A.M., Trapt, Drowning Pool, Marion Raven, Charm City Devils and The Exies. Eleven Seven Music was founded by industry veteran and pioneer Allen Kovac, a revolutionary mind who has been at the center of some of the most creative and successful campaigns in the music business.

About Gibson Guitar

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton and Wurlitzer. Visit Gibson’s website at http://www.gibson.com/ or http://www.gibson.com/press

About TuneCore

TuneCore (http://www.tunecore.com/) has changed the 100-year-old rules and model of the music business. It is a low, flat fee service that delivers anyone’s music to iTunes, eMusic, Amazonmp3 and many other major download sites while taking no rights and no revenue from the sale of the music. Artists are building careers, selling significant volumes of music and generating revenue while keeping their rights utilizing the new model created by TuneCore. TuneCore has delivered the music of Nine Inch Nails, Keith Richards, Bjork, Jay-Z, Public Enemy and thousands of others to the digital download stores.

About FameCast

FameCast (http://www.famecast.com/) is “Where Independent Artists Win.” As the premier online talent competition and community for emerging, entrepreneurial musicians, FameCast shines the spotlight on those who have what it takes, but have lacked the breaks. The company’s proprietary contest platform, at FameCast.com, provides artists with worldwide exposure to new fans, major cash prizes, and industry opportunities such as performances at Lollapalooza and Austin City Limits Music Festival. Companies also harness FameCast’s contest platform to power branded contests, such as Guitar Center On Stage and the Big State Festival’s “Big State Big Star” competition.

Guitar Center

CONTACT: Alyssa Miller, +1-212-584-4290, amiller@5wpr.com, for GuitarCenter; or Jill Siegel, +1-212-334-4156, jills@10thst.com, for Eleven SevenMusic

Web site: http://www.guitarcenter.com/http://www.motley.com/http://www.10thst.com/http://www.gibson.com/http://www.tunecore.com/http://www.famecast.com/