November 11, 2008

Jon Vlassopulos Joins Moderati As Chief Executive Officer

Bellrock Media today announced that Jon Vlassopulos has joined its U.S. subsidiary, Moderati Inc., as Chief Executive Officer. In his new position, Vlassopulos will oversee the company's new initiatives in branded entertainment and digital entertainment services, as well as its existing mobile personalization business. In addition to his new role as CEO, Vlassopulos will also assume the title of General Manager for Bellrock Media in North America.

Vlassopulos was most recently Senior Vice President, Digital Media & Branded Entertainment for Endemol, the global leader in entertainment programming. He was responsible for building Endemol's worldwide digital business and growing the company into new areas such as casual gaming and branded entertainment. He revolutionized the interactive TV market in the U.S. with his work on hit shows like "Deal or No Deal". Prior to that, he served as Senior Director, Business Development and Strategic Partnerships at AT&T Wireless, launching major media brands on AT&T services including mMode. While at the carrier, he directed the launch of the first wireless music service and ran major mobile marketing campaigns with brands like McDonalds and Kelloggs. At AT&T, he helped launch Moderati's Modtones ringtone service on mMode. His background also includes multiple executive positions at Bertelsmann in New York, Hong Kong and Tokyo.

"We're delighted to welcome Jon to the Moderati team," said Hiroshi Nakata, CEO of Bellrock Media. "His deep experience in branded and mobile entertainment will help pave the way for some exciting new initiatives."

"It is clear that the future of digital media and advertising are blending and I am excited to be tasked with creating a next generation global media company that delivers value to content providers and brands across all digital platforms," said Jon Vlassopulos, CEO of Moderati Inc. "The team at Moderati have done a great job so far and I look forward to building on the foundation they have put in place."

Founded in 2001 as a wholly-owned subsidiary of Japanese firm, Faith Inc., Moderati is a leader in the mobile entertainment space in the U.S. The company is known for its original consumer products (Modtones and Mobile Faker), and has come to dominate the market for on-deck mobile content aggregation. Moderati has also been helping major brands innovate with new digital experiences, such as its introduction of the Virtual Zippo Lighter for the iPhone. The product has already seen more than 600,000 downloads and is one of the most popular applications in the iPhone App Store.

Bellrock Media, which acquired Moderati in 2007, creates original content that features organic integrations of branding and marketing messages, and distributes this premium content for mobile and broadband platforms throughout North America and Japan. Bellrock is backed by Yoshimoto Kogyo Co., Ltd., which is the largest media company in Japan with interests in talent management, entertainment venues and TV and film production.

Vlassopulos will be working closely with the company's current management, including co-founder and SVP Marketing, Cindy Mesaros, and will be based at Moderati's headquarters in San Francisco, California.

About Moderati

Moderati creates, licenses and distributes awesome mobile goods. The company brings top entertainment properties and premiere brands to mobile through its distribution relationships on-deck with all major U.S. carriers, and its expertise in mobile content and application development. Founded in 2001, Moderati kicked off the mobile entertainment revolution in the United States through its quirky, innovative products such as Modtones and Mobile Faker. Moderati was acquired by Bellrock Media in 2007. Bellrock Media's investors include Yoshimoto Kogyo Co., Ltd., Intel Corporation and Faith Inc.

About Bellrock Media, Inc.

Bellrock Media, Inc. creates and distributes premium content for mobile and broadband platforms throughout North America and Japan. They offer a unique catalogue of digital media, products and services that set the bar in the worlds of wireless and online entertainment. In February 2007, Bellrock Media acquired Moderati, a mobile pioneer with unparalleled distribution of mobile content and unique application development capabilities. All Bellrock Media companies collaborate with premium brands and franchises in developing breakthrough content and applications that provide the ultimate experience for both consumers and marketers.